{"id":9332,"date":"2026-03-27T10:51:33","date_gmt":"2026-03-27T10:51:33","guid":{"rendered":"https:\/\/www.mallandmotto.com\/?p=9332"},"modified":"2026-03-27T10:51:34","modified_gmt":"2026-03-27T10:51:34","slug":"mavinin-2025-konsolide-gelirleri-47-milyar-729-milyon-tl-net-kari-ise-2-milyar-58-milyon-tl-oldu","status":"publish","type":"post","link":"https:\/\/www.mallandmotto.com\/index.php\/2026\/03\/27\/mavinin-2025-konsolide-gelirleri-47-milyar-729-milyon-tl-net-kari-ise-2-milyar-58-milyon-tl-oldu\/","title":{"rendered":"Mavi\u2019nin 2025 Konsolide Gelirleri 47 Milyar 729 Milyon TL,\u00a0Net K\u00e2r\u0131 ise 2 Milyar 58 Milyon TL Oldu"},"content":{"rendered":"\n

T\u00fcrkiye\u2019nin \u00f6nc\u00fc jean ve haz\u0131r giyim markas\u0131\u00a0Mavi<\/strong>\u2019nin,\u00a0enflasyon muhasebesine g\u00f6re<\/strong>\u00a0d\u00fczenlenmi\u015f 1 \u015eubat 2025 \u2013 31 Ocak 2026 d\u00f6nemini kapsayan y\u0131lsonu finansal sonu\u00e7lar\u0131 a\u00e7\u0131kland\u0131. \u015eirketin\u00a0konsolide gelirleri<\/strong>, bir \u00f6nceki y\u0131la g\u00f6re\u00a0%5 d\u00fc\u015f\u00fc\u015fle 47 milyar 729 milyon TL<\/strong>,\u00a0net k\u00e2r\u0131 ise<\/strong>\u00a02 milyar 58 milyon TL\u00a0<\/strong>olarak ger\u00e7ekle\u015fti. \u0130stikrarl\u0131 fiyatlama stratejisi ve disiplinli faaliyet giderleri y\u00f6netimi sayesinde br\u00fct k\u00e2r marj\u0131n\u0131 ge\u00e7en y\u0131l\u0131n ayn\u0131 d\u00f6nemine g\u00f6re 70 baz puan art\u0131ran \u015eirket, y\u0131l\u0131\u00a09 milyar 9 milyon TL FAV\u00d6K ve %18.9 FAV\u00d6K marj\u0131<\/strong>\u00a0ile tamamlad\u0131. Verimli stok ve i\u015fletme sermayesi y\u00f6netiminin de katk\u0131s\u0131yla 2025 y\u0131l\u0131nda faaliyetlerinden g\u00fc\u00e7l\u00fc nakit yaratan Mavi, sa\u011flam bilan\u00e7o yap\u0131s\u0131n\u0131 koruyarak\u00a0net nakit pozisyonunu 6 milyar 869 milyon TL<\/strong>\u2019ye ta\u015f\u0131d\u0131.<\/h3>\n\n\n\n

\u015eirket Y\u00f6netim Kurulu da\u011f\u0131t\u0131labilir net k\u00e2r\u0131n %58’ini nakit k\u00e2r pay\u0131 olarak da\u011f\u0131tma teklifini Genel Kurul onay\u0131na sunacak. <\/p>\n\n\n\n

Ma\u011faza yat\u0131r\u0131mlar\u0131 h\u0131z kesmeden devam ediyor<\/strong><\/p>\n\n\n\n

Bug\u00fcn d\u00fcnyada 34 \u00fclkede 498 ma\u011faza ve yakla\u015f\u0131k 4.000 sat\u0131\u015f noktas\u0131<\/strong>nda m\u00fc\u015fterileriyle bulu\u015fan Mavi, 2025 y\u0131l\u0131nda perakendede daha b\u00fcy\u00fck metrekarelere ula\u015fma hedefi ve ABD\u2019deki yeni yap\u0131lanmas\u0131 do\u011frultusunda yat\u0131r\u0131mlar\u0131n\u0131 s\u00fcrd\u00fcrd\u00fc. T\u00fcrkiye\u2019de 8 net ma\u011faza a\u00e7\u0131l\u0131\u015f\u0131 ve 10 ma\u011fazada metrekare geni\u015flemesiyle<\/strong> toplam 197 bin metrekareye ula\u015fan \u015eirket; ABD\u2019de<\/strong>perakende yolculu\u011funa 11 yeni ma\u011faza a\u00e7\u0131l\u0131\u015f\u0131yla ba\u015flad\u0131. <\/strong>Toplam gelirinin %69\u2019u perakende, %21\u2019i toptan ve %10\u2019u e-ticaretten gelen Mavi, y\u0131l boyunca 1,4 milyon yeni m\u00fc\u015fteri <\/strong>kazan\u0131rken, y\u0131ll\u0131k aktif m\u00fc\u015fteri say\u0131s\u0131n\u0131 ise 6,1 milyona<\/strong>y\u00fckseltti. 14 milyona yak\u0131n\u0131 jean<\/strong> olmak \u00fczere toplam 57 milyon \u00fcr\u00fcn<\/strong> satarak, T\u00fcrkiye jean pazar\u0131ndaki liderli\u011fini ve toplam haz\u0131r giyim pazar\u0131nda ilk \u00fc\u00e7teki<\/strong>yerini korudu. <\/p>\n\n\n\n

Mavi CEO\u2019su C\u00fcneyt Yavuz\u2019dan 2025 y\u0131l\u0131 de\u011ferlendirmesi<\/strong><\/p>\n\n\n\n

Mavi CEO\u2019su C\u00fcneyt Yavuz<\/strong>, Mavi\u2019nin ge\u00e7en bir y\u0131ldaki performans\u0131yla ilgili \u015fu de\u011ferlendirmelerde bulundu:<\/p>\n\n\n\n

\u201c\u00d6ncelikle Mavi\u2019nin bu y\u0131lki performans\u0131na katk\u0131s\u0131 olan t\u00fcm ekibime, i\u015f ortaklar\u0131m\u0131za, yat\u0131r\u0131mc\u0131lar\u0131m\u0131za ve m\u00fc\u015fterilerimize \u00e7ok te\u015fekk\u00fcr ediyorum. 2025 y\u0131l\u0131nda makroekonomik ko\u015fullar\u0131n getirdi\u011fi bask\u0131lar\u0131, hem yerel hem k\u00fcresel \u00f6l\u00e7ekte s\u00fcregelen belirsizlikleri, etkin stratejilerimizle y\u00f6neterek, sa\u011flam bilan\u00e7o yap\u0131m\u0131z\u0131 korumay\u0131 ba\u015fard\u0131k. Ayn\u0131 zamanda br\u00fct k\u00e2r marj\u0131m\u0131z\u0131 g\u00fc\u00e7l\u00fc ve istikrarl\u0131 bir seviyede tutarak faaliyetlerimizden y\u00fcksek nakit ve net k\u00e2r yaratmay\u0131 s\u00fcrd\u00fcrd\u00fck. Veri analiti\u011fi ve yapay zeka ara\u00e7lar\u0131yla destekledi\u011fimiz dinamik stok y\u00f6netimi, kontroll\u00fc i\u015fletme giderleri ile do\u011fru fiyatlama stratejimiz sayesinde, ticari operasyonlar\u0131m\u0131z\u0131 b\u00fcy\u00fck bir titizlik ve verimlilikle y\u00f6nettik.\u201d <\/p>\n\n\n\n

\u201cDo\u011fru \u00fcr\u00fcn, do\u011fru fiyat, premium kalite\u201d stratejisiyle ~14 milyonu jean olmak \u00fczere toplam 57 milyon \u00fcr\u00fcn\u00fc m\u00fc\u015fterileriyle bulu\u015fturdu<\/strong><\/p>\n\n\n\n

\u201cT\u00fcrkiye\u2019de %65 ile jean denilince akla gelen ilk markay\u0131z<\/strong> ve ~<\/strong>%25 pazar pay\u0131<\/strong>yla jean\u2019deki liderli\u011fimizi koruyoruz. Haz\u0131r giyim pazar\u0131nda da en b\u00fcy\u00fck ilk \u00fc\u00e7 markadan biri olarak, casual giyimin ilk adresi olmay\u0131 s\u00fcrd\u00fcr\u00fcyoruz. Y\u0131l boyunca 14 milyona yak\u0131n jean ve 57 milyona yak\u0131n toplam \u00fcr\u00fcn sat\u0131\u015f\u0131yla<\/strong>, m\u00fc\u015fterilerimizin gardroplar\u0131na girmeyi ba\u015fard\u0131k. \u201cDo\u011fru \u00fcr\u00fcn, do\u011fru fiyat, premium kalite\u201d stratejisiyle, m\u00fc\u015fterilerimizin kalbindeki yerimizi sa\u011flamla\u015ft\u0131rd\u0131k. Uzun soluklu marka y\u00fczlerimiz K\u0131van\u00e7 Tatl\u0131tu\u011f ve Serenay Sar\u0131kaya<\/strong> ile hayata ge\u00e7irdi\u011fimiz kampanya ve ileti\u015fim \u00e7al\u0131\u015fmalar\u0131yla premiumdaki derinle\u015fmemizi s\u00fcrd\u00fcr\u00fcrken; yeni koleksiyonlar ve marka i\u015f birlikleriyle yeni ve gen\u00e7 m\u00fc\u015fteri kazanmaya devam ediyoruz.\u201d<\/p>\n\n\n\n

1,4 milyon yeni m\u00fc\u015fterinin %70\u2019i 35 ya\u015f alt\u0131ndan geldi<\/strong><\/p>\n\n\n\n

\u201cS\u0131n\u0131f\u0131n\u0131n en iyisi olarak g\u00f6sterilen CRM program\u0131m\u0131z Kartu\u015f\u2019taki aktif m\u00fc\u015fteri say\u0131m\u0131z 6,1 milyona, Mavi App kullan\u0131c\u0131 say\u0131s\u0131 ise 5,2 milyona<\/strong> ula\u015ft\u0131. M\u00fc\u015fterilerimizle aram\u0131zdaki ba\u011f\u0131n temelini olu\u015fturan Kartu\u015f\u2019la hayata ge\u00e7irdi\u011fimiz, hedefli ve ki\u015fiselle\u015ftirilmi\u015f CRM kampanyalar\u0131yla sat\u0131\u015flar\u0131m\u0131za do\u011frudan katk\u0131 sa\u011flamay\u0131 s\u00fcrd\u00fcrd\u00fck. 2025 y\u0131l\u0131 ba\u015f\u0131nda 25 ya\u015f alt\u0131 gen\u00e7lere \u00f6zel olarak \u201cKartu\u015f Gen\u00e7\u201d <\/strong>program\u0131m\u0131z\u0131 hayata ge\u00e7irerek gen\u00e7li\u011fin bir numaral\u0131 markas\u0131 olma yolculu\u011fumuzu g\u00fc\u00e7lendirdik. Y\u0131l boyu kazand\u0131\u011f\u0131m\u0131z 1,4 milyon yeni m\u00fc\u015fterimizin %70\u2019inin 35 ya\u015f alt\u0131<\/strong> m\u00fc\u015fterilerden olu\u015fmas\u0131, gen\u00e7lerle b\u00fcy\u00fcyen bir marka olmam\u0131z\u0131n en \u00f6nemli g\u00f6stergelerinden biri oldu.\u201d<\/p>\n\n\n\n

Sekt\u00f6r\u00fcnde s\u00fcrd\u00fcr\u00fclebilirlik lideri olmay\u0131 s\u00fcrd\u00fcr\u00fcyor<\/strong><\/p>\n\n\n\n

\u201cYolculu\u011fumuz en ba\u015f\u0131ndan beri, d\u00fcnyan\u0131n \u00f6nc\u00fc jean ve lifestyle markalar\u0131ndan biri olman\u0131n verdi\u011fi sorumlulukla, uzun vadeli de\u011fer yaratma hedefiyle hareket ediyoruz. S\u00fcrd\u00fcr\u00fclebilirlik \u00e7al\u0131\u015fmalar\u0131m\u0131z\u0131 da bu anlay\u0131\u015fla her y\u0131l biraz daha ileri ta\u015f\u0131yoruz. TIME Dergisi<\/strong> ve k\u00fcresel veri analizi platformu Statista<\/strong> taraf\u0131ndan haz\u0131rlanan \u201cWorld\u2019s Best Companies – Sustainable Growth\u201d isimli ara\u015ft\u0131rmada, \u00f6nceki y\u0131la g\u00f6re alt\u0131 basamak y\u00fckselerek, s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcmede d\u00fcnyan\u0131n en iyi 2\u2019nci \u015firketi se\u00e7ildik ve global haz\u0131r giyim sekt\u00f6r\u00fcndeki liderli\u011fimizi <\/strong>s\u00fcrd\u00fcrd\u00fck. D\u00fcnyan\u0131n en b\u00fcy\u00fck \u00e7evre raporlama platformu CDP\u2019nin<\/strong>(Carbon Disclosure Project) \u0130klim De\u011fi\u015fikli\u011fi ve Su G\u00fcvenli\u011fi<\/strong> programlar\u0131n\u0131n her birinden A notu alarak, \u00fc\u00e7\u00fcnc\u00fc kez \u00fcst \u00fcste<\/strong> \u00e7ift A notuyla CDP\u2019nin global iklim liderleri aras\u0131na girmeye hak kazand\u0131k. Paris \u0130klim Anla\u015fmas\u0131\u2019yla uyumlu \u015fekilde belirledi\u011fimiz k\u0131sa d\u00f6nem emisyon azalt\u0131m<\/strong> hedeflerimizin ard\u0131ndan, 2025\u2019te net zero emisyon azalt\u0131m hedeflerimiz<\/strong> de, Science Based Targets initiative<\/strong> (SBTi) taraf\u0131ndan onayland\u0131.<\/strong> S&P Global taraf\u0131ndan 9.200 \u015firketin de\u011ferlendirildi\u011fi Kurumsal S\u00fcrd\u00fcr\u00fclebilirlik De\u011ferlendirmesi (Corporate Sustainability Assessment \u2013 CSA) kapsam\u0131nda \u201cThe Sustainability Yearbook 2026\u201d<\/strong>ya girmeye hak kazand\u0131k ve T\u00fcrkiye\u2019yi temsil eden ilk ve tek haz\u0131r giyim markas\u0131 <\/strong>olduk. \u00c7al\u0131\u015fmalar\u0131m\u0131z\u0131n uluslararas\u0131 arenada bu \u015fekilde takdir g\u00f6rmesinden dolay\u0131 \u00e7ok mutlu ve gururluyuz.\u201d<\/p>\n\n\n\n

Mavi, 2026\u2019da k\u00e2rl\u0131 b\u00fcy\u00fcmeye odaklanacak<\/strong><\/p>\n\n\n\n

Uzun vadeli s\u00fcrd\u00fcr\u00fclebilir k\u00e2rl\u0131 b\u00fcy\u00fcmeye odaklanmaya devam eden Mavi, 2026\u2019da 
%5 (+\/-%1) reel konsolide gelir b\u00fcy\u00fcmesi ve %18 (+\/-%0.5) FAV\u00d6K marj\u0131<\/strong> elde etmeyi bekliyor.  \u015eirket, T\u00fcrkiye\u2019deki perakende yat\u0131r\u0131mlar\u0131n\u0131 15 net ma\u011faza a\u00e7\u0131l\u0131\u015f\u0131, 15 ma\u011fazada metrekare geni\u015flemesi ve 30 ma\u011fazada yenileme yaparak s\u00fcrd\u00fcrmeyi planl\u0131yor. Kuzey Amerika\u2019daki yat\u0131r\u0131mlar\u0131na 2026 y\u0131l\u0131nda da devam ederek 6 perakende ma\u011faza a\u00e7\u0131l\u0131\u015f\u0131 hedefliyor.<\/p>\n\n\n\n

\"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

T\u00fcrkiye\u2019nin \u00f6nc\u00fc jean ve haz\u0131r giyim markas\u0131\u00a0Mavi\u2019nin,\u00a0enflasyon muhasebesine g\u00f6re\u00a0d\u00fczenlenmi\u015f 1 \u015eubat 2025 \u2013 31 Ocak 2026 d\u00f6nemini kapsayan y\u0131lsonu finansal sonu\u00e7lar\u0131 a\u00e7\u0131kland\u0131. \u015eirketin\u00a0konsolide gelirleri, bir…<\/p>\n","protected":false},"author":6,"featured_media":9333,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_customify_content_layout":"","_customify_sidebar":"","_customify_page_header_display":"default","_customify_disable_header":"","_customify_disable_header_top":"","_customify_disable_header_main":"","_customify_disable_header_bottom":"","_customify_disable_page_title":"","_customify_disable_content_vertical_padding":"","_customify_disable_footer_top":"","_customify_disable_footer_main":"","_customify_disable_footer_bottom":"","_customify_breadcrumb_display":"","_customify_header_transparent_display":"","footnotes":""},"categories":[30],"tags":[],"class_list":["post-9332","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-surmanset"],"_links":{"self":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/9332","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/comments?post=9332"}],"version-history":[{"count":1,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/9332\/revisions"}],"predecessor-version":[{"id":9335,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/9332\/revisions\/9335"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/media\/9333"}],"wp:attachment":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/media?parent=9332"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/categories?post=9332"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/tags?post=9332"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}