{"id":9457,"date":"2026-04-13T08:32:54","date_gmt":"2026-04-13T08:32:54","guid":{"rendered":"https:\/\/www.mallandmotto.com\/?p=9457"},"modified":"2026-04-13T08:32:55","modified_gmt":"2026-04-13T08:32:55","slug":"macde-ust-duzey-atama","status":"publish","type":"post","link":"https:\/\/www.mallandmotto.com\/index.php\/2026\/04\/13\/macde-ust-duzey-atama\/","title":{"rendered":"MAC\u2019de \u00dcst D\u00fczey Atama"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\"><strong>T\u00fcrkiye\u2019nin lider spor ve iyi ya\u015fam markas\u0131 MAC\u2019de, Pazarlamadan Sorumlu Genel M\u00fcd\u00fcr Yard\u0131mc\u0131l\u0131\u011f\u0131 g\u00f6revine Murat B\u00fcy\u00fckkucak atand\u0131. 2 Mart 2026 itibariyle MAC\u2019e kat\u0131lan B\u00fcy\u00fckkucak, yirmi y\u0131l\u0131 a\u015fk\u0131n deneyimiyle markan\u0131n pazarlama ve ileti\u015fim stratejilerine liderlik edecek.<\/strong><\/h3>\n\n\n\n<p>T\u00fcrkiye\u2019nin pazar lideri, spor ve iyi ya\u015fam markas\u0131&nbsp;<strong>MAC<\/strong>\u2019in yeni Pazarlamadan Sorumlu Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Murat B\u00fcy\u00fckkucak oldu. \u00c7eyrek asra yak\u0131n deneyimi ile 2 Mart itibariyle g\u00f6revine ba\u015flayan B\u00fcy\u00fckkucak, \u015firketin pazarlama alan\u0131ndaki \u00e7al\u0131\u015fma ve projelerine liderlik edecek.&nbsp;<\/p>\n\n\n\n<p>Bo\u011fazi\u00e7i \u00dcniversitesi Siyaset Bilimi ve Uluslararas\u0131 \u0130li\u015fkiler b\u00f6l\u00fcm\u00fcnden mezun olan, y\u00fcksek lisans\u0131n\u0131 ise London School of Economics\u2019te tamamlayan B\u00fcy\u00fckkucak, kariyerine 2003 y\u0131l\u0131nda Starcom\u2019da Stratejik Planlama Uzman\u0131 olarak ba\u015flad\u0131. Ard\u0131ndan Mondel\u0113z International, Coca-Cola, Novartis, British American Tobacco T\u00fcrkiye ve Vodafone T\u00fcrkiye\u2019de pazarlama ve marka y\u00f6netimi alan\u0131nda \u00fcst d\u00fczey g\u00f6revler \u00fcstlendi.<\/p>\n\n\n\n<p>Iyzico\u2019da CMO olarak edindi\u011fi deneyimin ard\u0131ndan \u00fcstlendi\u011fi Akbank\u2019ta Marka Y\u00f6netimi B\u00f6l\u00fcm Ba\u015fkanl\u0131\u011f\u0131 g\u00f6reviyle bankan\u0131n marka yolculu\u011funu \u015fekillendiren B\u00fcy\u00fckkucak, Adel \/ Faber-Castell ve Bilyoner\u2019de CMO g\u00f6revini y\u00fcr\u00fctt\u00fc.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>T\u00fcrkiye\u2019nin lider spor ve iyi ya\u015fam markas\u0131 MAC\u2019de, Pazarlamadan Sorumlu Genel M\u00fcd\u00fcr Yard\u0131mc\u0131l\u0131\u011f\u0131 g\u00f6revine Murat B\u00fcy\u00fckkucak atand\u0131. 2 Mart 2026 itibariyle MAC\u2019e kat\u0131lan B\u00fcy\u00fckkucak, yirmi&hellip;<\/p>\n","protected":false},"author":6,"featured_media":9458,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"class_list":["post-9457","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-atamalar"],"_links":{"self":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/9457","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/comments?post=9457"}],"version-history":[{"count":1,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/9457\/revisions"}],"predecessor-version":[{"id":9459,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/9457\/revisions\/9459"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/media\/9458"}],"wp:attachment":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/media?parent=9457"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/categories?post=9457"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/tags?post=9457"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}