{"id":9589,"date":"2026-04-22T10:57:44","date_gmt":"2026-04-22T10:57:44","guid":{"rendered":"https:\/\/www.mallandmotto.com\/?p=9589"},"modified":"2026-04-22T10:57:55","modified_gmt":"2026-04-22T10:57:55","slug":"tab-gida-2026-ilk-ceyrekte-dayanikli-is-modeliyle-buyumesini-surdurdu","status":"publish","type":"post","link":"https:\/\/www.mallandmotto.com\/index.php\/2026\/04\/22\/tab-gida-2026-ilk-ceyrekte-dayanikli-is-modeliyle-buyumesini-surdurdu\/","title":{"rendered":"TAB G\u0131da, 2026 \u0130lk \u00c7eyrekte Dayan\u0131kl\u0131 \u0130\u015f Modeliyle B\u00fcy\u00fcmesini S\u00fcrd\u00fcrd\u00fc"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\"><strong>TAB G\u0131da, 2026 y\u0131l\u0131n\u0131n ilk \u00e7eyre\u011finde %49 sistem geneli sat\u0131\u015f b\u00fcy\u00fcmesi, 59,4 milyon fi\u015f ve %55\u2019e ula\u015fan dijital sat\u0131\u015f pay\u0131yla g\u00fc\u00e7l\u00fc bir performans sergiledi. \u015eirket, artan paket servis hacmi, disiplinli yat\u0131r\u0131m stratejisi ve dengeli b\u00fcy\u00fcme yakla\u015f\u0131m\u0131yla operasyonel g\u00fcc\u00fcn\u00fc peki\u015ftirdi.<\/strong><\/h3>\n\n\n\n<p>T\u00fcrkiye\u2019nin lider h\u0131zl\u0131 servis restoran operat\u00f6rlerinden TAB G\u0131da, 2026 y\u0131l\u0131n\u0131n ilk \u00e7eyre\u011fine g\u00fc\u00e7l\u00fc finansal ve operasyonel sonu\u00e7larla ba\u015flad\u0131. \u015eirket, b\u00fcy\u00fcme ivmesini korurken; has\u0131lat, fi\u015f say\u0131s\u0131 ve FAV\u00d6K taraf\u0131nda dengeli ve s\u00fcrd\u00fcr\u00fclebilir bir performans sergiledi.<\/p>\n\n\n\n<p>\u0130lk \u00e7eyrekte sistem genelinde sat\u0131\u015flar y\u0131ll\u0131k bazda %49 artarak 18,1 milyar TL\u2019ye ula\u015f\u0131rken, toplam fi\u015f say\u0131s\u0131 %14 art\u0131\u015fla 59,4 milyona y\u00fckseldi. Paket servis fi\u015f say\u0131s\u0131ndaki %23\u2019l\u00fck art\u0131\u015f, de\u011fi\u015fen t\u00fcketici al\u0131\u015fkanl\u0131klar\u0131na g\u00fc\u00e7l\u00fc adaptasyonu ortaya koydu. Dijital kanallar\u0131n toplam sat\u0131\u015flar i\u00e7indeki pay\u0131 %55 seviyesine ula\u015f\u0131rken, paket servis toplam sat\u0131\u015flar\u0131n %31\u2019ini olu\u015fturdu.<\/p>\n\n\n\n<p>TAB G\u0131da, y\u0131l\u0131n ilk \u00e7eyre\u011finde 38 yeni restoran a\u00e7arken, 31 restoranda renovasyon ger\u00e7ekle\u015ftirerek hem b\u00fcy\u00fcmesini s\u00fcrd\u00fcrd\u00fc hem de mevcut restoran a\u011f\u0131n\u0131n verimlili\u011fini art\u0131rd\u0131.<\/p>\n\n\n\n<p><strong>\u201cDisiplinli finansal yakla\u015f\u0131m\u0131m\u0131zla g\u00fc\u00e7l\u00fc b\u00fcy\u00fcmemizi s\u00fcrd\u00fcrd\u00fck\u201d<\/strong><\/p>\n\n\n\n<p>Finans, Mali \u0130\u015fler, Franchise ve Yat\u0131r\u0131mc\u0131 \u0130li\u015fkilerinden Sorumlu Genel M\u00fcd\u00fcr\u00fc \u00d6zg\u00fcr \u00c7etinkaya birinci \u00e7eyrek sonu\u00e7lar\u0131yla ilgili yapt\u0131\u011f\u0131 a\u00e7\u0131klamada, \u201c2026 y\u0131l\u0131na g\u00fc\u00e7l\u00fc sonu\u00e7larla ba\u015flamaktan memnuniyet duyuyoruz. Devam eden makroekonomik zorluklara ra\u011fmen b\u00fcy\u00fcme momentumumuzu koruduk. \u0130lk \u00e7eyrek performans\u0131m\u0131z, i\u015f modelimizin dayan\u0131kl\u0131l\u0131\u011f\u0131n\u0131 ve disiplinli uygulama becerilerimizi bir kez daha ortaya koymaktad\u0131r. \u0130lk \u00e7eyrekte sistem genelinde sat\u0131\u015flar\u0131m\u0131z y\u0131ll\u0131k bazda %49 artarak 18,1 milyar TL\u2019ye ula\u015ft\u0131. TMS 29 kapsam\u0131nda gelirler reel olarak&nbsp;%15&nbsp;b\u00fcy\u00fcrken, FAV\u00d6K&nbsp;2.2 milyar TL seviyesinde ger\u00e7ekle\u015ferek&nbsp;%17\u2019lik&nbsp;g\u00fc\u00e7l\u00fc bir marj elde edildi. Franchise yap\u0131m\u0131z\u0131n sa\u011flad\u0131\u011f\u0131 \u00f6l\u00e7ek ekonomisi ve g\u00fc\u00e7l\u00fc nakit ak\u0131\u015f\u0131 y\u00f6netimi, s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcmemizin temelini olu\u015fturmaya devam ediyor\u201d ifadelerinde bulundu.&nbsp;<\/p>\n\n\n\n<p><strong>\u201cOperasyonel m\u00fckemmeliyet ve g\u00fc\u00e7l\u00fc ekip yap\u0131m\u0131z b\u00fcy\u00fcmeyi destekliyor\u201d<\/strong><\/p>\n\n\n\n<p>Operasyon, \u0130nsan Kaynaklar\u0131, \u0130\u00e7 Denetim, \u0130dari \u0130\u015fler ve Bilgi Teknolojilerinden Sorumlu Genel M\u00fcd\u00fcr G\u00f6khan Asok ise, \u201c\u0130lk \u00e7eyrekte m\u00fc\u015fteri talebindeki g\u00fc\u00e7l\u00fc seyir, operasyonel performans\u0131m\u0131za do\u011frudan yans\u0131d\u0131. Toplam fi\u015f say\u0131m\u0131z %14 artarak 59,4 milyona ula\u015f\u0131rken, paket servis fi\u015f say\u0131m\u0131z %23 y\u00fckseldi. Portf\u00f6y genelinde ger\u00e7ekle\u015fen b\u00fcy\u00fcmeye Popeyes liderlik ederken, Arby\u2019s ve Usta D\u00f6nerci markalar\u0131m\u0131zdaki restoran i\u00e7i ve paket serviste trafik art\u0131\u015f\u0131 bu performans\u0131 destekledi. B\u00fcy\u00fcme stratejimizi disiplinli bir \u015fekilde s\u00fcrd\u00fcrd\u00fck. \u0130lk \u00e7eyrekte 38 yeni restoran a\u00e7arken, y\u00fcksek kaliteli lokasyonlara ve uzun vadeli getirilere odaklanmaya devam ettik. Buna paralel olarak, 31 restoran renovasyonunu tamamlayarak mevcut portf\u00f6y\u00fcm\u00fcz\u00fcn performans\u0131n\u0131 ve \u00e7ekicili\u011fini daha da art\u0131rd\u0131k. Bu yat\u0131r\u0131mlar, restoran i\u00e7i m\u00fc\u015fteri deneyimini iyile\u015ftirirken \u00f6zellikle i\u00e7ecek ve tatl\u0131 kategorilerinde ek sat\u0131\u015flar\u0131 destekledi\u201d dedi.<\/p>\n\n\n\n<p><strong>\u201cDijitalle\u015fme ve m\u00fc\u015fteri odakl\u0131 stratejiler b\u00fcy\u00fcmemizin itici g\u00fcc\u00fc\u201d<\/strong><\/p>\n\n\n\n<p>Pazarlama ve Strateji, Paket Servis, Kurumsal Ticari \u0130li\u015fkilerden Sorumlu Genel M\u00fcd\u00fcr\u00fc Sinan \u00dcnal: \u201cT\u00fcketici beklentilerinin h\u0131zla de\u011fi\u015fti\u011fi ve ekonomik ko\u015fullar\u0131n hassasiyet yaratt\u0131\u011f\u0131 bu d\u00f6nemde, m\u00fc\u015fterilerimizin ihtiya\u00e7lar\u0131na daha yak\u0131ndan odakland\u0131k. Bu do\u011frultuda, al\u0131m g\u00fcc\u00fcne hitap eden de\u011fer \u00fcr\u00fcnlerimizi \u00f6nceliklendirmeyi s\u00fcrd\u00fcrd\u00fck. De\u011fi\u015fen t\u00fcketici talebine uyum sa\u011flamak ad\u0131na hedefli ve \u00f6zel g\u00fcnlere y\u00f6nelik kampanyalar uygulamaya devam ettik. Dijitalle\u015fme, stratejimizin temel yap\u0131 ta\u015flar\u0131ndan biri olmaya devam ediyor. \u0130lk \u00e7eyrekte paket servis toplam sat\u0131\u015flar\u0131m\u0131z\u0131n %31\u2019ini olu\u015ftururken, dijital kanallar\u0131n toplam sat\u0131\u015flar\u0131m\u0131z i\u00e7indeki pay\u0131 %55\u2019e ula\u015ft\u0131. Kiosk ekranlar\u0131 toplam sat\u0131\u015flar\u0131n %19\u2019unu olu\u015ftururken, Burger King, Popeyes ve Arby\u2019s gibi markalar\u0131m\u0131zda %65 restoran penetrasyonuna ula\u015farak operasyonel verimlili\u011fe katk\u0131 sa\u011flad\u0131 ve \u00e7apraz sat\u0131\u015f uygulamalar\u0131yla ortalama fi\u015f tutar\u0131n\u0131 art\u0131rd\u0131. Ayr\u0131ca, sadakat platformumuz T\u0131kla Gelsin \u00fczerinden Gel &amp; Al \u00f6zelli\u011finin kullan\u0131m\u0131ndaki art\u0131\u015f da m\u00fc\u015fteri etkile\u015fimini g\u00fc\u00e7lendirdi\u201d dedi.<\/p>\n\n\n\n<p>TAB G\u0131da, \u00e7e\u015fitlendirilmi\u015f marka portf\u00f6y\u00fc, optimize edilmi\u015f restoran a\u011f\u0131 ve geli\u015fmi\u015f dijital altyap\u0131s\u0131 sayesinde h\u0131zl\u0131 servis restoran sekt\u00f6r\u00fcndeki lider konumunu g\u00fc\u00e7lendirmeye devam ediyor.<\/p>\n\n\n\n<p>\u015eirket, de\u011fer odakl\u0131 \u00fcr\u00fcn stratejisi, yenilik\u00e7i kampanyalar ve yerel t\u00fcketici tercihlerini g\u00f6zeten \u00fcr\u00fcn geli\u015ftirme yakla\u015f\u0131m\u0131yla m\u00fc\u015fteri talebini desteklerken; dijitalle\u015fme yat\u0131r\u0131mlar\u0131yla da b\u00fcy\u00fcmesini s\u00fcrd\u00fcr\u00fclebilir k\u0131l\u0131yor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TAB G\u0131da, 2026 y\u0131l\u0131n\u0131n ilk \u00e7eyre\u011finde %49 sistem geneli sat\u0131\u015f b\u00fcy\u00fcmesi, 59,4 milyon fi\u015f ve %55\u2019e ula\u015fan dijital sat\u0131\u015f pay\u0131yla g\u00fc\u00e7l\u00fc bir performans sergiledi. \u015eirket,&hellip;<\/p>\n","protected":false},"author":6,"featured_media":9590,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[],"class_list":["post-9589","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-surmanset"],"_links":{"self":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/9589","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/comments?post=9589"}],"version-history":[{"count":1,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/9589\/revisions"}],"predecessor-version":[{"id":9591,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/9589\/revisions\/9591"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/media\/9590"}],"wp:attachment":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/media?parent=9589"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/categories?post=9589"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/tags?post=9589"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}