{"id":9733,"date":"2026-05-07T08:30:15","date_gmt":"2026-05-07T08:30:15","guid":{"rendered":"https:\/\/www.mallandmotto.com\/?p=9733"},"modified":"2026-05-07T08:30:16","modified_gmt":"2026-05-07T08:30:16","slug":"ece-turkiye-15-perakende-ve-gayrimenkul-zirvesinde-sektorun-gelecegine-isik-tuttu","status":"publish","type":"post","link":"https:\/\/www.mallandmotto.com\/index.php\/2026\/05\/07\/ece-turkiye-15-perakende-ve-gayrimenkul-zirvesinde-sektorun-gelecegine-isik-tuttu\/","title":{"rendered":"ECE T\u00fcrkiye, 15. Perakende ve Gayrimenkul Zirvesi\u2019nde Sekt\u00f6r\u00fcn Gelece\u011fine I\u015f\u0131k Tuttu"},"content":{"rendered":"\n

T\u00fcrkiye perakende ve gayrimenkul sekt\u00f6r\u00fcne y\u00f6n veren ECE T\u00fcrkiye, bu y\u0131l 15\u2019incisini d\u00fczenledi\u011fi Perakende ve Gayrimenkul Zirvesi\u2019nde sekt\u00f6r\u00fcn gelece\u011fine y\u00f6nelik stratejik vizyonunu payla\u015ft\u0131. Perakendeyi etkile\u015fim, de\u011fi\u015fim ve dijital d\u00f6n\u00fc\u015f\u00fcmle \u015fekillenen bir ekosistem olarak tan\u0131mlayan \u015firket, deneyim odakl\u0131 yakla\u015f\u0131m\u0131n ve dijitalle\u015fmenin sekt\u00f6r\u00fcn d\u00f6n\u00fc\u015f\u00fcm\u00fcndeki artan rol\u00fcne dikkat \u00e7ekti.<\/strong><\/h3>\n\n\n\n

ECE T\u00fcrkiye\u2019nin ev sahipli\u011finde \u201cEtkile\u015fim, De\u011fi\u015fim, D\u00f6n\u00fc\u015f\u00fcm\u201d ana temas\u0131yla ger\u00e7ekle\u015fen 15. Perakende ve Gayrimenkul Zirvesi, sekt\u00f6r\u00fcn gelece\u011fine dair kapsaml\u0131 bir perspektif sundu. Zirvede; dijitalle\u015fme, deneyim odakl\u0131l\u0131k ve veri temelli y\u00f6netim, yeni d\u00f6nemin temel dinamikleri olarak \u00f6ne \u00e7\u0131kt\u0131.<\/p>\n\n\n\n

Zirvenin a\u00e7\u0131l\u0131\u015f konu\u015fmalar\u0131n\u0131 ECE T\u00fcrkiye Genel M\u00fcd\u00fcrleri Semet Yola\u00e7 Canl\u0131el ve Nuri \u015eapkac\u0131 ger\u00e7ekle\u015ftirdi. Canl\u0131el ve \u015eapkac\u0131, yat\u0131r\u0131mc\u0131, marka ve ziyaret\u00e7i aras\u0131ndaki dengenin s\u00fcrd\u00fcr\u00fclebilir ba\u015far\u0131daki rol\u00fcne dikkat \u00e7ekerek t\u00fcm payda\u015flar i\u00e7in de\u011fer yaratan i\u015f modellerine vurgu yapt\u0131.\u00a0Dijitalle\u015fmenin etkilerinden yeni nesil al\u0131\u015fveri\u015f deneyimine kadar pek \u00e7ok konunun ele al\u0131nd\u0131\u011f\u0131 zirvede, ECE Marketplaces CEO\u2019su Joanna Fisher sekt\u00f6r\u00fcn Avrupa perspektifini payla\u015f\u0131rken, Ekonomist Devrim Aky\u0131l k\u00fcresel geli\u015fmeler, jeopolitik riskler, petrol fiyatlar\u0131 ile alt\u0131n, g\u00fcm\u00fc\u015f ve borsaya ili\u015fkin 2026 projeksiyonlar\u0131n\u0131 de\u011ferlendirdi.\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n\n\n\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n\n\n\n

\u201cDengeyi Y\u00f6netiyor, Dijitalle\u015fmeyle Gelece\u011fi \u015eekillendiriyoruz\u201d<\/u><\/strong><\/p>\n\n\n\n

Sekt\u00f6rde s\u00fcrd\u00fcr\u00fclebilir ba\u015far\u0131 i\u00e7in t\u00fcm payda\u015flara de\u011fer yaratan bir yap\u0131n\u0131n \u00f6nemine vurgu yapan ECE T\u00fcrkiye Genel M\u00fcd\u00fcr\u00fc Semet Yola\u00e7 Canl\u0131el<\/strong>, AVM\u2019lerin \u00e7ok fonksiyonlu ya\u015fam alanlar\u0131na d\u00f6n\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc belirterek dijitalle\u015fmenin bu d\u00f6n\u00fc\u015f\u00fcm\u00fcn merkezinde yer ald\u0131\u011f\u0131n\u0131 ifade etti. Canl\u0131el: \u201cAVM sekt\u00f6r\u00fc; markalar, yat\u0131r\u0131mc\u0131lar ve ziyaret\u00e7ilerden olu\u015fan hassas bir denge \u00fczerine kurulu. Bu dengeyi korumak i\u00e7in de\u011fi\u015fime h\u0131zla adapte olmak ve do\u011fru pozisyon almak kritik. ECE T\u00fcrkiye olarak 360 derece hizmet modelimiz, g\u00fc\u00e7l\u00fc insan kayna\u011f\u0131m\u0131z ve tecr\u00fcbemizle bu dengeyi en iyi \u015fekilde y\u00f6netmeye odaklan\u0131yoruz. Dijitalle\u015fmeyi i\u015fimizin merkezine alarak t\u00fcm payda\u015flar\u0131m\u0131za \u015feffaf ve anl\u0131k veri sunuyoruz. Amac\u0131m\u0131z, herkes i\u00e7in daha verimli, daha \u00f6ng\u00f6r\u00fclebilir ve s\u00fcrd\u00fcr\u00fclebilir bir ekosistem olu\u015fturmak<\/em>\u201d dedi. <\/p>\n\n\n\n

Zirvede ECE T\u00fcrkiye\u2019nin geli\u015ftirdi\u011fi -Connect- dijital platformu da tan\u0131t\u0131ld\u0131. Canl\u0131el \u201cECE T\u00fcrkiye Connect sayesinde yat\u0131r\u0131mc\u0131 ve kirac\u0131lar\u0131m\u0131za entegre bir yap\u0131 \u00fczerinden AVM performans verilerini ger\u00e7ek zamanl\u0131 olarak takip etme imkan\u0131 sunuyoruz. Yat\u0131r\u0131mc\u0131lar\u0131m\u0131z, ciro, ziyaret\u00e7i say\u0131s\u0131 ve finansal verilere eri\u015fim sa\u011flayabilirken; kirac\u0131lar\u0131m\u0131z ise hesap bilgilerini g\u00f6r\u00fcnt\u00fcleyip ciro verilerini girebiliyor ve AVM i\u00e7indeki performanslar\u0131n\u0131 kar\u015f\u0131la\u015ft\u0131rmal\u0131 olarak takip edebiliyorlar. Ziyaret\u00e7ilerimize y\u00f6nelik platform ise AVM deneyimini dijitale ta\u015f\u0131yarak online rezervasyon, sipari\u015f, \u00f6deme ve teslimat s\u00fcre\u00e7lerini tek bir sistem \u00fczerinden m\u00fcmk\u00fcn k\u0131l\u0131yor<\/em>\u201d dedi.<\/p>\n\n\n\n

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T\u00fcrkiye\u2019de g\u00fc\u00e7l\u00fc portf\u00f6y\u00fcm\u00fczle sekt\u00f6re y\u00f6n veriyoruz<\/u><\/strong><\/p>\n\n\n\n

Sekt\u00f6r\u00fcn mevcut durumunu makroekonomik bir perspektifle de\u011ferlendiren ECE T\u00fcrkiye Genel M\u00fcd\u00fcr\u00fc Nuri \u015eapkac\u0131<\/strong>, yat\u0131r\u0131mc\u0131, perakendeci ve ziyaret\u00e7i memnuniyetinin olu\u015fturdu\u011fu dengeye vurgu yapt\u0131. Artan maliyetler ve finansmana eri\u015fim ko\u015fullar\u0131n\u0131n daha stratejik bir yakla\u015f\u0131m\u0131 zorunlu k\u0131ld\u0131\u011f\u0131n\u0131 belirten \u015eapkac\u0131,<\/strong>stratejik y\u00f6netim anlay\u0131\u015f\u0131n\u0131 \u015fu s\u00f6zlerle detayland\u0131rd\u0131: \u201cAVM sekt\u00f6r\u00fc, T\u00fcrkiye\u2019de y\u0131lda milyarlarca ziyaret ve milyonlarca istihdam yaratarak ekonominin en \u00f6nemli yap\u0131 ta\u015flar\u0131ndan biri olmaya devam ediyor. Ancak artan maliyetler, finansman zorluklar\u0131 ve yeni yat\u0131r\u0131m i\u015ftah\u0131ndaki azalma sekt\u00f6r\u00fc ciddi \u015fekilde zorluyor. Markalar \u00fczerindeki maliyet bask\u0131s\u0131 ve tedarik zinciri sorunlar\u0131 da bu s\u00fcreci daha karma\u015f\u0131k hale getiriyor. Bu nedenle yat\u0131r\u0131mc\u0131lar, markalar ve y\u00f6netimlerin \u00e7ok daha g\u00fc\u00e7l\u00fc bir i\u015f birli\u011fi i\u00e7inde hareket etmesi gerekiyor. Gelecekte ba\u015far\u0131, m\u00fc\u015fteri odakl\u0131 yeni konseptler ve birlikte geli\u015ftirilen \u00e7\u00f6z\u00fcmlerle m\u00fcmk\u00fcn olacak.\u201d<\/em><\/em><\/p>\n\n\n\n

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Deneyim Odakl\u0131 ve S\u00fcrd\u00fcr\u00fclebilir Ya\u015fam Alanlar\u0131 Geli\u015ftiriyoruz<\/u><\/strong><\/p>\n\n\n\n

Etkinlikte \u201cAvrupa\u2019da Perakende Gayrimenkul\u00fcn Bug\u00fcn\u00fc ve Yar\u0131n\u0131\u201d ba\u015fl\u0131kl\u0131 bir konu\u015fma yapan ECE Marketplaces CEO\u2019su Joanna Fisher<\/strong>, k\u00fcresel perakende d\u00fcnyas\u0131ndaki d\u00f6n\u00fc\u015f\u00fcme dikkat \u00e7ekti. Deneyim odakl\u0131 yakla\u015f\u0131m\u0131n art\u0131k sekt\u00f6r\u00fcn merkezinde yer ald\u0131\u011f\u0131n\u0131 belirten Fisher: \u201cPerakende yerel bir i\u015f gibi g\u00f6r\u00fcnse de onu \u015fekillendiren dinamikler art\u0131k tamamen k\u00fcresel ve birbirine ba\u011fl\u0131. Avrupa\u2019da ekonomik b\u00fcy\u00fcme yava\u015flarken t\u00fcketiciler daha se\u00e7ici, daha bilin\u00e7li ve de\u011fer odakl\u0131 hale geliyor. Fiziksel ma\u011fazalar \u00f6nemini koruyor ancak art\u0131k yaln\u0131zca \u00fcr\u00fcn ve hizmet de\u011fil, deneyim ve duygu sunmak zorundalar. Yat\u0131r\u0131m kararlar\u0131nda ise ba\u015far\u0131 art\u0131k lokasyondan \u00e7ok aktif ve do\u011fru y\u00f6netimle belirleniyor. Dijitalle\u015fme, veri ve \u015feffafl\u0131k ise bu yeni d\u00f6nemde rekabetin temel unsurlar\u0131 haline gelmi\u015f durumda\u201d dedi.<\/em><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

ECE T\u00fcrkiye\u2019nin ev sahipli\u011finde bu y\u0131l 15\u2019incisi d\u00fczenlenen Perakende ve Gayrimenkul Zirvesi, sekt\u00f6r\u00fcn gelece\u011fine \u0131\u015f\u0131k tutan sunumlar\u0131n ard\u0131ndan ger\u00e7ekle\u015ftirilen ak\u015fam yeme\u011fi ve networking bulu\u015fmas\u0131 ile sona erdi.<\/p>\n","protected":false},"excerpt":{"rendered":"

T\u00fcrkiye perakende ve gayrimenkul sekt\u00f6r\u00fcne y\u00f6n veren ECE T\u00fcrkiye, bu y\u0131l 15\u2019incisini d\u00fczenledi\u011fi Perakende ve Gayrimenkul Zirvesi\u2019nde sekt\u00f6r\u00fcn gelece\u011fine y\u00f6nelik stratejik vizyonunu payla\u015ft\u0131. Perakendeyi etkile\u015fim,…<\/p>\n","protected":false},"author":6,"featured_media":9734,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[],"class_list":["post-9733","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-surmanset"],"_links":{"self":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/9733","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/comments?post=9733"}],"version-history":[{"count":1,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/9733\/revisions"}],"predecessor-version":[{"id":9738,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/9733\/revisions\/9738"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/media\/9734"}],"wp:attachment":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/media?parent=9733"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/categories?post=9733"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/tags?post=9733"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}