{"id":9830,"date":"2026-05-11T08:08:34","date_gmt":"2026-05-11T08:08:34","guid":{"rendered":"https:\/\/www.mallandmotto.com\/?p=9830"},"modified":"2026-05-11T08:08:35","modified_gmt":"2026-05-11T08:08:35","slug":"mudodan-tasarim-ve-yerli-uretim-icin-guclu-is-birligi-mudo-home-birlikte","status":"publish","type":"post","link":"https:\/\/www.mallandmotto.com\/index.php\/2026\/05\/11\/mudodan-tasarim-ve-yerli-uretim-icin-guclu-is-birligi-mudo-home-birlikte\/","title":{"rendered":"Mudo\u2019dan Tasar\u0131m ve Yerli \u00dcretim \u0130\u00e7in G\u00fc\u00e7l\u00fc \u0130\u015f Birli\u011fi:\u00a0\u201cMudo Home B\u0130RL\u0130KTE\u201d"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\"><strong>T\u00fcrkiye\u2019nin \u00f6nc\u00fc ve yenilik\u00e7i markalar\u0131ndan Mudo, Mudo Home markas\u0131yla ger\u00e7ekle\u015ftirdi\u011fi yap\u0131lanmas\u0131n\u0131n ard\u0131ndan, yerli tasar\u0131m\u0131 ve tasar\u0131mc\u0131y\u0131 destekleyen\u00a0\u201cMudo Home B\u0130RL\u0130KTE\u201d projesini \u0130DEAL\u0130ST Tasar\u0131m Derne\u011fi i\u015f birli\u011fiyle hayata ge\u00e7irdi. Proje kapsam\u0131nda, 7 tasar\u0131mc\u0131n\u0131n 38 par\u00e7adan olu\u015fan koleksiyonu k\u00fcratoryel bir yakla\u015f\u0131mla m\u00fc\u015fterilerin be\u011fenisine sunuluyor.<\/strong><\/h3>\n\n\n\n<p>Kuruldu\u011fundan bu yana pek \u00e7ok yenili\u011fe \u00f6nc\u00fcl\u00fck eden Mudo, tasar\u0131m d\u00fcnyas\u0131nda \u00f6nemli bir i\u015f birli\u011fine imza att\u0131. Mutfak, ev tekstili, dekorasyon ve hediyelik \u00fcr\u00fcnlerini Mudo Home \u00e7at\u0131s\u0131 alt\u0131nda toplayan marka, bu de\u011fi\u015fimin ilk \u00e7al\u0131\u015fmalar\u0131ndan birini tasar\u0131mc\u0131lar\u0131 s\u00fcrecin merkezine alan ve yerli \u00fcretimi desteklemeyi ama\u00e7layan&nbsp;<strong>\u201cMudo Home B\u0130RL\u0130KTE\u201d<\/strong>&nbsp;projesi ile yapt\u0131. \u00dclkemizde tasar\u0131m\u0131n uluslararas\u0131 standartlara ula\u015fmas\u0131 ve yenilik\u00e7i bir anlay\u0131\u015fla geli\u015fmesinde \u00f6nemli rol \u00fcstlenen \u0130DEAL\u0130ST Tasar\u0131m Derne\u011fi kreatif&nbsp;dan\u0131\u015fmanl\u0131\u011f\u0131 ile ger\u00e7ekle\u015ftirilen proje ile \u00e7a\u011fda\u015f tasar\u0131mc\u0131lar\u0131n \u00f6zg\u00fcn eserleri, k\u00fcratoryel bir yakla\u015f\u0131mla se\u00e7ili Mudo Home ma\u011fazalar\u0131nda, Mudo mobil uygulama ve&nbsp;mudo.com.tr&nbsp;\u00fczerinden sat\u0131\u015fa sunuluyor.<\/p>\n\n\n\n<p><strong>Tasar\u0131m\u0131n Gelece\u011fi \u0130\u00e7in Nitelikli \u0130\u015f Birli\u011fi<\/strong><\/p>\n\n\n\n<p>\u201cMudo Home&nbsp;B\u0130RL\u0130KTE\u201d projesi,&nbsp;gen\u00e7 tasar\u0131mc\u0131lar\u0131 \u00fcretimden sat\u0131\u015fa uzanan s\u00fcrecin merkezine alarak, \u00f6zg\u00fcn tasar\u0131mlar\u0131n \u00fcretilmesini, kreatif end\u00fcstrideki nitelikli i\u015f birliklerinin desteklenmesini ve tasar\u0131m odakl\u0131 \u00fcr\u00fcnlerin perakende d\u00fcnyas\u0131ndaki g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fcn art\u0131r\u0131lmas\u0131n\u0131 ama\u00e7l\u0131yor.&nbsp;Proje, \u0130DEAL\u0130ST Y\u00f6netim Kurulu Ba\u015fkan\u0131 Mustafa Toner, Ba\u015fkan Yard\u0131mc\u0131s\u0131 Hakan Helvac\u0131o\u011flu,&nbsp;Dernek Direkt\u00f6r\u00fc Aynur Y\u0131lmaz&nbsp;ve&nbsp;Mudo y\u00f6neticileri ile birlikte tasarland\u0131. Bu do\u011frultuda farkl\u0131 b\u00f6lgelerdeki&nbsp;gen\u00e7 tasar\u0131mc\u0131lara g\u00f6nderilen proje davet mektubunun ard\u0131ndan, \u0130DEAL\u0130ST&nbsp;Kurucu Divan Kurulu \u00dcyeleri Arif \u00d6zden, Atilla Kuzu, Tanju \u00d6zelgin ile Mudo Concept Genel M\u00fcd\u00fcr\u00fc Serhat \u00dcnverdi ile Kategori ve Sat\u0131\u015f Direkt\u00f6r\u00fc Duygu \u00d6zg\u00fcnd\u00fcz\u2019den olu\u015fan se\u00e7ici kurul taraf\u0131ndan de\u011ferlendirilen 7 tasar\u0131mc\u0131n\u0131n 38 \u00f6zg\u00fcn eseri belirlendi. Koleksiyon, bardaklardan \u015famdanlara, dekoratif objelerden mumlara uzanan \u00f6zel bir se\u00e7ki sunuyor.<\/p>\n\n\n\n<p><strong>Mudo Concept Genel M\u00fcd\u00fcr\u00fc Serhat \u00dcnverdi<\/strong>, t\u00fcketicilerin art\u0131k fiyat\u0131n \u00f6tesine ge\u00e7erek; \u00fcr\u00fcn\u00fcn arkas\u0131ndaki hik\u00e2yeye, tasar\u0131ma ve de\u011fere odakland\u0131\u011f\u0131n\u0131 belirterek, estetik, kalite, i\u015f\u00e7ilik ve uzun \u00f6m\u00fcrl\u00fcl\u00fc\u011f\u00fcn talep edildi\u011fini belirtti. Ma\u011fazalar\u0131n art\u0131k deneyim ve ke\u015fif alan\u0131 oldu\u011funu s\u00f6yleyen&nbsp;<strong>\u00dcnverdi<\/strong>, \u201cB\u0130RL\u0130KTE\u201d projesinin tasar\u0131mc\u0131lar\u0131n daha g\u00f6r\u00fcn\u00fcr oldu\u011fu, \u00fcretimde aktif rol ald\u0131\u011f\u0131 ve maddi ve manevi olarak de\u011fer buldu\u011fu bir ekosistemin ba\u015flang\u0131c\u0131 oldu\u011funu belirterek s\u00f6zlerine \u015f\u00f6yle devam etti: \u201c\u201cB\u0130RL\u0130KTE\u201d&nbsp;projesinde amac\u0131m\u0131z, tasar\u0131m\u0131n de\u011ferini daha g\u00f6r\u00fcn\u00fcr k\u0131lmak ve bu ekosistemi b\u00fcy\u00fctmek. Bug\u00fcn; tasar\u0131mc\u0131, tasar\u0131m d\u00fcnyas\u0131n\u0131 y\u00f6nlendiren yap\u0131lar, perakende ve m\u00fc\u015fteri aras\u0131nda s\u00fcrd\u00fcr\u00fclebilir bir yap\u0131 kurdu\u011fumuza inan\u0131yoruz. \u0130DEAL\u0130ST Tasar\u0131m Derne\u011fi\u2019nin bu kapsamdaki ilk projesi olmas\u0131 da bizim i\u00e7in ayr\u0131ca b\u00fcy\u00fck bir mutluluk. Bu i\u015f birli\u011fi sayesinde, tasar\u0131mc\u0131 ile son kullan\u0131c\u0131 aras\u0131nda g\u00fc\u00e7l\u00fc bir k\u00f6pr\u00fc kurmaya devam edece\u011fiz. Tasar\u0131m odakl\u0131 yakla\u015f\u0131m\u0131m\u0131zla; \u00fcr\u00fcnlerin g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc art\u0131ran, kreatif end\u00fcstride kar\u015f\u0131l\u0131kl\u0131 diyalogla geli\u015fen ve etkile\u015fime a\u00e7\u0131k, nitelikli i\u015f birlikleri yaratmay\u0131 s\u00fcrd\u00fcrece\u011fiz. \u201cB\u0130RL\u0130KTE\u201d projemiz de tam olarak bu yakla\u015f\u0131m\u0131n bir sonucu olarak hayata ge\u00e7ti.\u201d<\/p>\n\n\n\n<p><strong>\u0130DEAL\u0130ST Tasar\u0131m Derne\u011fi Direkt\u00f6r\u00fc Aynur Y\u0131lmaz<\/strong>, B\u0130RL\u0130KTE projesinin gen\u00e7 T\u00fcrk tasar\u0131mc\u0131lar\u0131n\u0131 desteklemek ve \u00f6zg\u00fcn \u00fcretimleri daha geni\u015f kitlelerle bulu\u015fturmak amac\u0131yla hayata ge\u00e7irildi\u011fini ifade etti. \u0130DEAL\u0130ST Tasar\u0131m Derne\u011fi\u2019nin 2019 y\u0131l\u0131nda tasar\u0131m, mimarl\u0131k ve i\u00e7 mimarl\u0131k alan\u0131nda \u00fcretim yapan profesyonelleri bir araya getiren ba\u011f\u0131ms\u0131z bir kurulu\u015f oldu\u011funu belirten Y\u0131lmaz, derne\u011fin kuruldu\u011fu g\u00fcnden bu yana T\u00fcrkiye\u2019de tasar\u0131m k\u00fclt\u00fcr\u00fcn\u00fc daha g\u00fc\u00e7l\u00fc bir zemine ta\u015f\u0131may\u0131 hedefledi\u011fini s\u00f6yledi. \u0130DEAL\u0130ST\u2019in sekt\u00f6rel bilgi birikimi ile Mudo\u2019nun k\u00f6kl\u00fc perakende deneyimi ve \u00fclke geneline yay\u0131lan ma\u011faza a\u011f\u0131 bir araya gelerek tasar\u0131m odakl\u0131 yeni bir i\u015f modeli olu\u015fturuldu\u011funu belirten Y\u0131lmaz, Mudo\u2019nun bu s\u00fcre\u00e7te tasar\u0131m\u0131n eri\u015filebilirli\u011fini art\u0131ran ve \u00f6l\u00e7eklenebilir hale getiren kritik bir rol \u00fcstlendi\u011fini vurgulad\u0131. Bu yap\u0131n\u0131n tasar\u0131mc\u0131, \u00fcretici ve kullan\u0131c\u0131 aras\u0131nda do\u011frudan ve s\u00fcrd\u00fcr\u00fclebilir bir ba\u011f kurmay\u0131 hedefledi\u011fini ifade etti.&nbsp;<\/p>\n\n\n\n<p><strong>Mudo Home ve Mudo Concept: Stratejik D\u00f6n\u00fc\u015f\u00fcm<\/strong><\/p>\n\n\n\n<p>Mudo, m\u00fc\u015fterilerine sundu\u011fu y\u00fcksek kalitedeki al\u0131\u015fveri\u015f deneyimini daha konforlu hale getirmek amac\u0131yla 2024 y\u0131l\u0131nda ald\u0131\u011f\u0131 stratejik kararla Mudo Concept \u00e7at\u0131s\u0131 alt\u0131nda yer alan Mudo Home ma\u011fazalar\u0131n\u0131 ayr\u0131 bir konseptle yeniden konumland\u0131rd\u0131. Home markas\u0131, kendi tabelalar\u0131 alt\u0131nda, a\u011f\u0131rl\u0131kl\u0131 olarak y\u00fcksek ziyaret\u00e7i ve al\u0131\u015fveri\u015f frekans\u0131na sahip AVM\u2019lerde konumlanan, 150\u2013200 m\u00b2 b\u00fcy\u00fckl\u00fc\u011f\u00fcnde, mutfak, banyo, ev tekstili ve dekoratif e\u015fya, hediye kategorilerinde 1.500\u2019\u00fcn \u00fczerinde \u00fcr\u00fcn \u00e7e\u015fidini bar\u0131nd\u0131ran bir yap\u0131ya ula\u015ft\u0131. Caddelere ve mobilya \u00e7ar\u015f\u0131lar\u0131na ta\u015f\u0131nan mobilya i\u015fini ise Mudo Concept ismiyle s\u00fcrd\u00fcr\u00fcyor. Ayr\u0131ca Mudo Concept Business ad\u0131 alt\u0131nda, oteller, restoranlar gibi kurumsal sat\u0131\u015f hizmeti vererek, m\u00fc\u015fterilere ve projelere oda\u011f\u0131n\u0131 geni\u015fletiyor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>T\u00fcrkiye\u2019nin \u00f6nc\u00fc ve yenilik\u00e7i markalar\u0131ndan Mudo, Mudo Home markas\u0131yla ger\u00e7ekle\u015ftirdi\u011fi yap\u0131lanmas\u0131n\u0131n ard\u0131ndan, yerli tasar\u0131m\u0131 ve tasar\u0131mc\u0131y\u0131 destekleyen\u00a0\u201cMudo Home B\u0130RL\u0130KTE\u201d projesini \u0130DEAL\u0130ST Tasar\u0131m Derne\u011fi i\u015f birli\u011fiyle&hellip;<\/p>\n","protected":false},"author":6,"featured_media":9831,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-9830","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-perakende"],"_links":{"self":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/9830","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/comments?post=9830"}],"version-history":[{"count":1,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/9830\/revisions"}],"predecessor-version":[{"id":9832,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/9830\/revisions\/9832"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/media\/9831"}],"wp:attachment":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/media?parent=9830"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/categories?post=9830"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/tags?post=9830"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}