D\u00fcnyan\u0131n \u00f6nde gelen uluslararas\u0131 moda markalar\u0131ndan MANGO, yeni 2026 Yaz kampanyas\u0131 i\u00e7in Hailey Bieber ile i\u015f birli\u011fi yapt\u0131. S\u00fcper model, giri\u015fimci ve cilt bak\u0131m ve makyaj markas\u0131 rhode’un kurucusu Bieber, MANGO’nun bug\u00fcnden (12 May\u0131s) itibaren sat\u0131\u015fa sunulacak yeni koleksiyonunun y\u00fcz\u00fc oldu.<\/p>\n\n\n\n
MANGO\u2019nun \u201cKendi Hik\u00e2yeni Yarat\u201d yakla\u015f\u0131m\u0131n\u0131n en g\u00fcncel yans\u0131mas\u0131n\u0131 olu\u015fturan koleksiyon, t\u00fcketicileri \u00f6zg\u00fcnl\u00fck aray\u0131\u015flar\u0131 ve kendilerine ait benzersiz bir stil yaratma yolculuklar\u0131nda destekliyor.<\/p>\n\n\n\n
S\u00f6z konusu koleksiyon Los Angeles sokak stilinden ald\u0131\u011f\u0131 ilhamla Hailey Bieber\u2019\u0131n yaz gard\u0131robunun ruhunu yans\u0131t\u0131yor. Mikro \u015fortlar ve v\u00fccuda oturan crop top\u2019lardan oversize (b\u00fcy\u00fck beden) k\u0131yafetlere ve zahmetsiz \u015f\u0131kl\u0131k sunan mini elbiselere uzanan se\u00e7ki; sezonun enerjisini yans\u0131tan sofistike mavi ve k\u0131rm\u0131z\u0131 dokunu\u015flarla tamamlan\u0131yor.<\/p>\n\n\n\n
MANGO’nun \u00fcst\u00fcn kaliteye, detaylara ve zamans\u0131z tasar\u0131ma olan ba\u011fl\u0131l\u0131\u011f\u0131n\u0131 yans\u0131tan imza niteli\u011findeki koleksiyon, markan\u0131n Barselona’daki 500’\u00fc a\u015fk\u0131n uzmandan olu\u015fan at\u00f6lyesinde tasarland\u0131.<\/p>\n\n\n\n
S\u00f6z konusu i\u015f birli\u011fiyle birlikte Hailey Bieber, moda, k\u00fclt\u00fcr ve spor d\u00fcnyas\u0131n\u0131n en ikonik isimleriyle ger\u00e7ekle\u015ftirdi\u011fi \u00f6nc\u00fc i\u015f birlikleriyle \u00f6ne \u00e7\u0131kan MANGO miras\u0131n\u0131n bir par\u00e7as\u0131 oluyor. 1990’lardan beri MANGO, d\u00fcnyan\u0131n \u00f6nde gelen s\u00fcper modelleri ve d\u00fcnya \u00e7ap\u0131nda tan\u0131nan \u00fcnl\u00fclerin yer ald\u0131\u011f\u0131 \u00e7\u0131\u011f\u0131r a\u00e7an kampanyalar\u0131yla, sekt\u00f6rdeki \u00fcnl\u00fc i\u015f birliklerine y\u00f6n verirken, markan\u0131n uluslararas\u0131 tan\u0131n\u0131rl\u0131\u011f\u0131na da katk\u0131da bulundu.<\/p>\n\n\n\n
Bieber, Claudia Schiffer, Naomi Campbell, Kate Moss, Scarlett Johansson, Pen\u00e9lope Cruz, Kendall Jenner ve Kaia Gerber gibi ikonik isimlerin izinden gidiyor. MANGO MAN markas\u0131 ayr\u0131ca Jon Kortajarena, Gerard Piqu\u00e9, Adrien Brody, Antoine Griezmann ve son olarak tenis oyuncusu Casper Ruud gibi uluslararas\u0131 \u00fcne sahip isimlerle de i\u015f birli\u011fi yaparak, markan\u0131n \u00e7a\u011fda\u015f ve iddial\u0131 vizyonunu somutla\u015ft\u0131ran etkili fig\u00fcrlerle ortakl\u0131k kurma stratejisini ortaya koyuyor.<\/p>\n\n\n\n
\u00d6nceki k\u00fcresel marka el\u00e7ileri gibi Bieber da markan\u0131n \u00f6z\u00fcn\u00fc tan\u0131mlayan ve yans\u0131tan; \u00f6zg\u00fcnl\u00fck, \u00e7a\u011fda\u015f zarafet ve kendini ifade etme gibi de\u011ferler etraf\u0131nda \u015fekillenen ortak bir vizyonu temsil ediyor.<\/p>\n\n\n\n
\u0130\u015f birli\u011fi, MANGO\u2019nun 2024\u20132026 d\u00f6nemini kapsayan 4E Stratejik Plan\u0131\u2019n\u0131n hayata ge\u00e7irilmesindeki en g\u00fcncel ad\u0131mlardan biri olarak \u00f6ne \u00e7\u0131k\u0131yor. \u015eirketin d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fc Elevate (Y\u00fckselt), Expand (Geni\u015flet), Earn (Kazan) ve Empower (G\u00fc\u00e7lendir) olmak \u00fczere d\u00f6rt temel ba\u015fl\u0131k alt\u0131nda \u015fekillendiren stratejik \u00e7er\u00e7eve, markan\u0131n gelece\u011fe y\u00f6nelik yol haritas\u0131n\u0131 ortaya koyuyor. Hailey Bieber\u2019\u0131n etkileyici duru\u015fu ve modaya \u00e7a\u011fda\u015f yakla\u015f\u0131m\u0131 ise MANGO\u2019nun Barselona\u2019da tasarlanan \u00f6zg\u00fcn stilini; kalite, ilham veren yakla\u015f\u0131m ve marka de\u011ferleriyle birlikte y\u00fckseltme vizyonunu yans\u0131t\u0131yor.<\/p>\n\n\n\n
Mango, ge\u00e7ti\u011fimiz y\u0131l gelirlerini y\u00fczde 13’l\u00fck art\u0131\u015fla 3,8 milyar Euro’ya ula\u015ft\u0131rarak rekor bir b\u00fcy\u00fcme kaydetmi\u015fti. \u015eu anda 2.900\u2019den fazla ma\u011fazadan olu\u015fan a\u011f\u0131yla 120\u2019den fazla pazarda faaliyet g\u00f6steren Mango\u2019nun gelirlerinin yakla\u015f\u0131k \u00fc\u00e7te biri ise online kanaldan geliyor.<\/p>\n","protected":false},"excerpt":{"rendered":"
Hailey Bieber, MANGO’nun 2026 yaz kampanyas\u0131 i\u00e7in yeni global marka el\u00e7isi olarak tan\u0131t\u0131ld\u0131. B\u00f6ylelikle Bieber, markan\u0131n Claudia Schiffer, Naomi Campbell ve Kate Moss’tan Kendall Jenner…<\/p>\n","protected":false},"author":6,"featured_media":9844,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-9843","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gundem"],"_links":{"self":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/9843","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/comments?post=9843"}],"version-history":[{"count":1,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/9843\/revisions"}],"predecessor-version":[{"id":9845,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/9843\/revisions\/9845"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/media\/9844"}],"wp:attachment":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/media?parent=9843"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/categories?post=9843"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/tags?post=9843"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}