{"id":9912,"date":"2026-05-13T10:53:36","date_gmt":"2026-05-13T10:53:36","guid":{"rendered":"https:\/\/www.mallandmotto.com\/?p=9912"},"modified":"2026-05-13T10:53:37","modified_gmt":"2026-05-13T10:53:37","slug":"la-lorraine-turkiyeden10-yilinda-turkiyeye-yatirim-hamlesi","status":"publish","type":"post","link":"https:\/\/www.mallandmotto.com\/index.php\/2026\/05\/13\/la-lorraine-turkiyeden10-yilinda-turkiyeye-yatirim-hamlesi\/","title":{"rendered":"La Lorraine T\u00fcrkiye\u2019den10. Y\u0131l\u0131nda T\u00fcrkiye\u2019ye Yat\u0131r\u0131m Hamlesi"},"content":{"rendered":"\n

La Lorraine T\u00fcrkiye, 10. y\u0131l\u0131n\u0131 yeni nesil artisan ekmek \u00fcretim hatt\u0131 yat\u0131r\u0131m\u0131yla kutluyor ve g\u00fc\u00e7l\u00fc b\u00fcy\u00fcme yolculu\u011funu s\u00fcrd\u00fcrmek \u00fczere \u00fclkemizdeki varl\u0131\u011f\u0131n\u0131 daha da g\u00fc\u00e7lendiriyor.<\/strong><\/h3>\n\n\n\n

Merkezi Bel\u00e7ika\u2019da bulunan, un ile f\u0131r\u0131nc\u0131l\u0131k sekt\u00f6rlerinde faaliyet g\u00f6steren ve y\u00fcksek kaliteli f\u0131r\u0131n \u00fcr\u00fcnleriyle 40\u2019tan fazla \u00fclkede t\u00fcketicilere ula\u015fan La Lorraine Bakery Group, T\u00fcrkiye\u2019deki 10. y\u0131l\u0131n\u0131 kutluyor. \u015eirket, Manisa tesisinde devreye ald\u0131\u011f\u0131 yeni nesil artisan ekmek hatt\u0131yla \u00fcretim yetkinliklerini bir \u00fcst seviyeye ta\u015f\u0131rken, bu yat\u0131r\u0131m\u0131yla b\u00f6lgedeki istikrarl\u0131 b\u00fcy\u00fcme yolculu\u011funda da \u00f6nemli bir d\u00f6n\u00fcm noktas\u0131na imza at\u0131yor. Bu stratejik ad\u0131m, La Lorraine T\u00fcrkiye\u2019nin f\u0131r\u0131n \u00fcr\u00fcnlerindeki yenilik\u00e7i yakla\u015f\u0131m\u0131n\u0131 daha da g\u00fc\u00e7lendirirken, b\u00f6lgedeki konumunu ileriye ta\u015f\u0131yan \u00f6nemli bir kilometre ta\u015f\u0131 olarak \u00f6ne \u00e7\u0131k\u0131yor.<\/p>\n\n\n\n

Son 10 y\u0131lda T\u00fcrkiye\u2019ye 100 milyon Euro\u2019nun \u00fczerinde yat\u0131r\u0131m\u2026<\/strong><\/p>\n\n\n\n

La Lorraine T\u00fcrkiye, yerel f\u0131r\u0131nc\u0131l\u0131k operasyonlar\u0131na 2016 y\u0131l\u0131nda Manisa\u2019da kurulan tam otomatik ekmek hatt\u0131yla ba\u015flad\u0131 ve ge\u00e7en 10 y\u0131l i\u00e7inde artisan ekmek, viennoiserie ve tuzlu unlu mamuller (b\u00f6rek) kategorilerindeki yat\u0131r\u0131mlar\u0131yla \u00fcretim kapasitesini \u00f6nemli \u00f6l\u00e7\u00fcde art\u0131rd\u0131. Bug\u00fcn tesis, be\u015f \u00fcretim hatt\u0131yla faaliyet g\u00f6sterirken, T\u00fcrkiye ve Orta Do\u011fu i\u00e7in stratejik bir \u00fcretim merkezi olarak konumlan\u0131yor.<\/p>\n\n\n\n

T\u00fcrkiye genelinde 20\u2019den fazla b\u00f6lgesel sat\u0131\u015f ofisi bulunan La Lorraine T\u00fcrkiye, bug\u00fcn distrib\u00fct\u00f6r a\u011f\u0131 ile de birlikte yakla\u015f\u0131k 750 ki\u015fiye istihdam sa\u011fl\u0131yor. \u015eirket, son 10 y\u0131lda T\u00fcrkiye\u2019ye 100 milyon Euro\u2019nun \u00fczerinde yat\u0131r\u0131m ger\u00e7ekle\u015ftirirken, Manisa tesisi b\u00fcy\u00fcme stratejisinde kritik bir rol \u00fcstleniyor. La Lorraine T\u00fcrkiye, distrib\u00fct\u00f6rleri ve perakende i\u015f ortaklar\u0131yla birlikte T\u00fcrkiye\u2019de bake-off segmentini geli\u015ftirerek t\u00fcketicilere daha taze ve lezzetli f\u0131r\u0131n \u00fcr\u00fcnleri sunuyor. Bu yakla\u015f\u0131m, son 10 senede y\u0131ll\u0131k bazda g\u00fc\u00e7l\u00fc ve s\u00fcrd\u00fcr\u00fclebilir bir gelir art\u0131\u015f\u0131 sa\u011flarken, sat\u0131\u015flar\u0131n son 5 y\u0131lda iki kat\u0131na \u00e7\u0131kmas\u0131na katk\u0131da bulundu. Yarat\u0131lan yeni kapasite ve g\u00fc\u00e7l\u00fc ticari stratejiyle birlikte La Lorraine T\u00fcrkiye, \u00f6n\u00fcm\u00fczdeki 5 y\u0131lda sat\u0131\u015flar\u0131n\u0131 yeniden ikiye katlamay\u0131 hedefliyor.<\/p>\n\n\n\n

Grup CEO\u2019su Guido Vanherpe: <\/strong><\/p>\n\n\n\n

\u201c10 y\u0131ld\u0131r La Lorraine Bakery Group olarak ustal\u0131k ile inovasyonu bir araya getiriyoruz ve bake-off teknolojisindeki \u00f6nc\u00fc rol\u00fcm\u00fczle, t\u00fcketicilerin d\u00fcnya genelinde f\u0131r\u0131n \u00fcr\u00fcnlerini deneyimleme bi\u00e7imini \u015fekillendirmeye devam ediyoruz. La Lorraine T\u00fcrkiye\u2019de \u00fcretime ba\u015flamam\u0131z\u0131n 10. y\u0131l\u0131n\u0131 kutlarken, bu pazar\u0131n 2016 y\u0131l\u0131nda Avrupa d\u0131\u015f\u0131ndaki b\u00fcy\u00fcmemizde \u00fcstlendi\u011fi ba\u015far\u0131l\u0131 rolden b\u00fcy\u00fck gurur duyuyoruz. T\u00fcrkiye\u2019nin dinamik pazar\u0131, g\u00fc\u00e7l\u00fc ekmek k\u00fclt\u00fcr\u00fc ve bake-off inovasyonu a\u00e7\u0131s\u0131ndan sundu\u011fu \u00f6nemli potansiyel, b\u00fcy\u00fcme i\u00e7in son derece mant\u0131kl\u0131 bir ad\u0131m oldu ve bu karar son 10 y\u0131lda somut sonu\u00e7lar verdi. T\u00fcrkiye ve ard\u0131ndan Orta Do\u011fu, do\u011fuya do\u011fru geni\u015fleme stratejimizde kilit bir ge\u00e7it haline geldi. Bunun yan\u0131 s\u0131ra, La Lorraine T\u00fcrkiye\u2019nin gelecekteki b\u00fcy\u00fcme potansiyeli, Grubumuzun 2030 hedeflerini ger\u00e7ekle\u015ftirmesinde stratejik olarak merkezi bir rol \u00fcstleniyor. Bir aile \u015firketi olarak T\u00fcrk ekibimizin giri\u015fimcili\u011fine, tutkusuna, enerjisine, dayan\u0131kl\u0131l\u0131\u011f\u0131na b\u00fcy\u00fck de\u011fer veriyoruz ve gelece\u011fin f\u0131r\u0131nc\u0131l\u0131k hik\u00e2yesini yazmay\u0131 birlikte s\u00fcrd\u00fcrmeye kararl\u0131y\u0131z.\u201d<\/em><\/p>\n\n\n\n

\u201cBake-off\u201d teknolojisinin \u00f6nc\u00fclerinden; La Lorraine Bakery Group\u2026 <\/strong><\/p>\n\n\n\n

1939 y\u0131l\u0131nda Bel\u00e7ika\u2019da Gerard Vanherpe taraf\u0131ndan bir un de\u011firmeni olarak kurulan La Lorraine Bakery Group, 1970\u2019li y\u0131llarda f\u0131r\u0131nc\u0131l\u0131k sekt\u00f6r\u00fcne ad\u0131m att\u0131 ve taze f\u0131r\u0131n \u00fcr\u00fcnlerinde b\u00fcy\u00fcmeye devam etti. 1980\u2019lerde ise devrim niteli\u011findeki \u201cbake-off\u201d teknolojisinin \u00f6nc\u00fclerinden biri oldu. Bug\u00fcn \u015firket; dondurulmu\u015f f\u0131r\u0131n \u00fcr\u00fcnleri, taze f\u0131r\u0131n \u00fcr\u00fcnleri, ma\u011faza konseptleri ve un \u00fcretimi olmak \u00fczere d\u00f6rt ana alanda faaliyet g\u00f6steriyor; ekmek, pastac\u0131l\u0131k \u00fcr\u00fcnleri, tatl\u0131 at\u0131\u015ft\u0131rmal\u0131klar, viennoiserie ve tuzlu \u00fcr\u00fcnlerden olu\u015fan geni\u015f bir \u00fcr\u00fcn yelpazesi sunuyor. \u201cBake-off\u201d teknolojisi, \u00fcr\u00fcnlerin pi\u015firme a\u015famas\u0131ndan hemen \u00f6nce veya k\u0131smi pi\u015firme sonras\u0131nda dondurularak \u00fcretim s\u00fcrecinin durdurulmas\u0131na dayan\u0131yor. Bu sayede son pi\u015firme i\u015flemi sat\u0131\u015f noktas\u0131nda tamamlanabiliyor; g\u00fcn\u00fcn her an\u0131nda taze pi\u015fmi\u015f \u00fcr\u00fcn sunulurken t\u00fcketicilere daha fazla \u00e7e\u015fit ve se\u00e7enek sa\u011flan\u0131yor. Bu teknoloji ayr\u0131ca stok y\u00f6netimi verimlili\u011fini art\u0131rarak g\u0131da israf\u0131n\u0131n azalt\u0131lmas\u0131na da katk\u0131da bulunuyor. <\/p>\n\n\n\n

La Lorraine T\u00fcrkiye, T\u00fcrkiye\u2019de dondurulmu\u015f f\u0131r\u0131n \u00fcr\u00fcnleri \u00fcreten ilk f\u0131r\u0131nc\u0131l\u0131k \u015firketlerinden biri olarak perakende ve foodservice alan\u0131ndaki f\u0131r\u0131nc\u0131l\u0131k pazar\u0131n\u0131n d\u00f6n\u00fc\u015f\u00fcm\u00fcne \u00f6nc\u00fcl\u00fck ediyor. <\/p>\n\n\n\n

La Lorraine Bakery Group\u2019un \u201cGo East\u201d geni\u015fleme stratejisinde Avrupa d\u0131\u015f\u0131ndaki ilk \u00fclke; T\u00fcrkiye\u2026 <\/strong><\/p>\n\n\n\n

Bug\u00fcn La Lorraine Bakery Group, 10 \u00fclkede bulunan 18 \u00fcretim tesisi ve 5.700\u2019\u00fc a\u015fk\u0131n \u00e7al\u0131\u015fan\u0131yla faaliyet g\u00f6steriyor ve t\u00fcketicilere 1.500\u2019den fazla taze ve dondurulmu\u015f \u00fcr\u00fcn \u00e7e\u015fidi sunuyor. \u015eirket, 2025 y\u0131l\u0131nda 1,57 milyar Euro ciro elde ederken, gelirlerinin y\u00fczde 54\u2019\u00fcn\u00fc Bat\u0131 Avrupa\u2019dan, y\u00fczde 46\u2019s\u0131n\u0131 ise d\u00fcnyan\u0131n geri kalan\u0131ndan sa\u011fl\u0131yor. La Lorraine Bakery Group\u2019un Avrupa d\u0131\u015f\u0131ndaki ilk f\u0131r\u0131n yat\u0131r\u0131m\u0131 olan T\u00fcrkiye, \u015firketin do\u011fuya do\u011fru geni\u015fleme stratejisinde kilit bir ge\u00e7i\u015f pazar\u0131 konumunda bulunuyor. <\/p>\n\n\n\n

T\u00fcrkiye & Orta Do\u011fu B\u00f6lge Ba\u015fkan Yard\u0131mc\u0131s\u0131 Neslihan Nigiz Ulak:<\/strong><\/p>\n\n\n\n

\u201cManisa\u2019daki yeni artisan ekmek hatt\u0131yla birlikte, yerel t\u00fcketici beklentilerine uygun daha artisanal, y\u00fcksek kaliteli ve yenilik\u00e7i \u00fcr\u00fcnler sunma kapasitemizi art\u0131r\u0131yoruz. Bu kilometre ta\u015f\u0131, m\u00fc\u015fterilerimizin g\u00fcvenini ve her g\u00fcn birlikte La Lorraine T\u00fcrkiye hik\u00e2yesini yazd\u0131\u011f\u0131m\u0131z i\u015f ortaklar\u0131m\u0131z ile distrib\u00fct\u00f6rlerimizle kurdu\u011fumuz g\u00fc\u00e7l\u00fc i\u015f birli\u011fini yans\u0131t\u0131yor. \u00d6te yandan Manisa\u2019daki bu tesis, bizim i\u00e7in bir fabrika tan\u0131m\u0131n\u0131n \u00e7ok \u00f6tesinde. Buras\u0131, ekme\u011fin bu topraklardaki anlam\u0131na duydu\u011fumuz sayg\u0131n\u0131n bir ifadesi. \u00c7\u00fcnk\u00fc Anadolu\u2019da ekmek yere d\u00fc\u015ferse \u00f6p\u00fcl\u00fcp alna konur, \u00fczerine bas\u0131lmaz, \u00e7\u00f6pe at\u0131lmaz. Nitekim Marketing T\u00fcrkiye ve Aksoy Ara\u015ft\u0131rma ile ger\u00e7ekle\u015ftirdi\u011fimiz ara\u015ft\u0131rmada toplumun %84,3\u2019\u00fc ekme\u011fi \u2018kutsal\u2019 olarak tan\u0131ml\u0131yor. Ekmek; nimet, bereket ve vazge\u00e7ilmezlik kavramlar\u0131yla yan yana duruyor. Bu veri bizim i\u00e7in istatistik olman\u0131n \u00f6tesinde, bir sorumluluk anlam\u0131 ta\u015f\u0131yor. \u00c7\u00fcnk\u00fc biz burada yaln\u0131zca \u00fcretim yapm\u0131yoruz. K\u00fclt\u00fcrel bir de\u011fere dokunuyoruz.<\/em><\/p>\n\n\n\n

\u00d6n\u00fcm\u00fczdeki d\u00f6nemde ise hedefimiz, g\u00fc\u00e7l\u00fc b\u00fcy\u00fcme ivmemizi s\u00fcrd\u00fcrmek, s\u00fcrd\u00fcr\u00fclebilir \u00fcr\u00fcn liderli\u011fimizi peki\u015ftirmek ve 2030 y\u0131l\u0131na kadar sat\u0131\u015flar\u0131m\u0131z\u0131 iki kat\u0131na \u00e7\u0131karmak. Bunu yaparken m\u00fc\u015fterilerimiz, i\u015f ortaklar\u0131m\u0131z ve distrib\u00fct\u00f6rlerimizle birlikte b\u00fcy\u00fcmeye; T\u00fcrk t\u00fcketicilerini taze pi\u015fmi\u015f, y\u00fcksek kaliteli ve yenilik\u00e7i f\u0131r\u0131n \u00fcr\u00fcnleriyle bulu\u015fturmaya devam edece\u011fiz. B\u00f6ylece T\u00fcrkiye, Orta Do\u011fu operasyonlar\u0131n\u0131n da \u0130stanbul ofisimizden y\u00f6netildi\u011fi b\u00f6lgesel bir m\u00fckemmeliyet merkezi haline geliyor, ayr\u0131ca hem bu pazarlarda hem de Kuzey Afrika\u2019ya uzanan b\u00fcy\u00fcme stratejimizde \u00f6nemli bir merkez rol\u00fc \u00fcstlenmi\u015f oluyor.\u201d <\/em><\/p>\n\n\n\n

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default<\/figcaption><\/figure>\n\n\n\n

2030 vizyonu; pazar liderli\u011fini g\u00fc\u00e7lendirmek ve sat\u0131\u015flar\u0131 ikiye katlamak\u2026 <\/strong><\/p>\n\n\n\n

La Lorraine T\u00fcrkiye, Manisa\u2019daki yeni artisan ekmek \u00fcretim hatt\u0131yla \u00fcretim kapasitesini art\u0131r\u0131rken, \u00fcr\u00fcn portf\u00f6y\u00fcn\u00fc daha artisan, karakteristik, y\u00fcksek kaliteli ve yenilik\u00e7i f\u0131r\u0131n \u00fcr\u00fcnleriyle geni\u015fletmeye y\u00f6nelik yeni bir ad\u0131m atm\u0131\u015f oldu. <\/p>\n\n\n\n

La Lorraine Bakery Group, stratejik b\u00fcy\u00fcme planlar\u0131nda T\u00fcrkiye\u2019nin konumunu daha da g\u00fc\u00e7lendiriyor. Bu yat\u0131r\u0131m\u0131n arkas\u0131ndaki temel etkenler aras\u0131nda T\u00fcrkiye\u2019nin dinamik pazar yap\u0131s\u0131 ve ki\u015fi ba\u015f\u0131na d\u00fc\u015fen ekmek t\u00fcketiminde d\u00fcnyan\u0131n \u00f6nde gelen \u00fclkelerinden biri olmas\u0131 yer al\u0131yor. Bunun yan\u0131 s\u0131ra bake-off teknolojisinin f\u0131r\u0131nc\u0131l\u0131k pazar\u0131ndaki d\u00f6n\u00fc\u015ft\u00fcr\u00fcc\u00fc potansiyeli, halen \u00f6nemli \u00f6l\u00e7\u00fcde geli\u015fim, b\u00fcy\u00fcme ve inovasyon f\u0131rsat\u0131 sunmas\u0131 ve perakende ile foodservice kanallar\u0131nda i\u015f birlikleriyle b\u00fcy\u00fcme imk\u00e2n\u0131 yaratmas\u0131, T\u00fcrkiye pazar\u0131n\u0131 gelecekte de son derece stratejik k\u0131l\u0131yor. \u015eirket; s\u00fcrd\u00fcr\u00fclebilir \u00fcr\u00fcn liderli\u011fi stratejisi do\u011frultusunda g\u00fc\u00e7l\u00fc b\u00fcy\u00fcme ivmesini s\u00fcrd\u00fcrmeyi, 2030 y\u0131l\u0131na kadar sat\u0131\u015flar\u0131n\u0131 ikiye katlamay\u0131 ve her g\u00fcn binlerce T\u00fcrk t\u00fcketicisini yenilik\u00e7i, y\u00fcksek kaliteli ve taze pi\u015fmi\u015f f\u0131r\u0131n \u00fcr\u00fcnleriyle bulu\u015fturmaya devam etmeyi hedefliyor.<\/p>\n","protected":false},"excerpt":{"rendered":"

La Lorraine T\u00fcrkiye, 10. y\u0131l\u0131n\u0131 yeni nesil artisan ekmek \u00fcretim hatt\u0131 yat\u0131r\u0131m\u0131yla kutluyor ve g\u00fc\u00e7l\u00fc b\u00fcy\u00fcme yolculu\u011funu s\u00fcrd\u00fcrmek \u00fczere \u00fclkemizdeki varl\u0131\u011f\u0131n\u0131 daha da g\u00fc\u00e7lendiriyor. Merkezi…<\/p>\n","protected":false},"author":6,"featured_media":9913,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-9912","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-haber"],"_links":{"self":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/9912","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/comments?post=9912"}],"version-history":[{"count":1,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/9912\/revisions"}],"predecessor-version":[{"id":9915,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/9912\/revisions\/9915"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/media\/9913"}],"wp:attachment":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/media?parent=9912"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/categories?post=9912"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/tags?post=9912"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}