{"id":9952,"date":"2026-05-14T07:53:38","date_gmt":"2026-05-14T07:53:38","guid":{"rendered":"https:\/\/www.mallandmotto.com\/?p=9952"},"modified":"2026-05-14T07:53:38","modified_gmt":"2026-05-14T07:53:38","slug":"sok-marketler-2026-yilinin-ilk-ceyreginde-buyumesini-surdurdu","status":"publish","type":"post","link":"https:\/\/www.mallandmotto.com\/index.php\/2026\/05\/14\/sok-marketler-2026-yilinin-ilk-ceyreginde-buyumesini-surdurdu\/","title":{"rendered":"\u015eOK Marketler 2026 Y\u0131l\u0131n\u0131n \u0130lk \u00c7eyre\u011finde B\u00fcy\u00fcmesini S\u00fcrd\u00fcrd\u00fc"},"content":{"rendered":"\n

\u015eOK Marketler, 2026 y\u0131l\u0131n\u0131n ilk \u00e7eyre\u011finde sat\u0131\u015flar\u0131n\u0131 ge\u00e7en y\u0131la g\u00f6re y\u00fczde 41 art\u0131rd\u0131. Reel olarak da y\u00fczde 7,5 b\u00fcy\u00fcyerek 76,3 milyar TL sat\u0131\u015f cirosu elde etti. 11 bin 119 ma\u011fazas\u0131 ve 51 bini a\u015fan \u00e7al\u0131\u015fan\u0131yla b\u00fcy\u00fcmesini s\u00fcrd\u00fcrd\u00fc.<\/strong><\/h3>\n\n\n\n

\u015eOK Marketler, 2026 y\u0131l\u0131n\u0131n ilk \u00e7eyre\u011fine ili\u015fkin finansal sonu\u00e7lar\u0131n\u0131 Kamuyu Ayd\u0131nlatma Platformu\u2019nda a\u00e7\u0131klad\u0131. \u015eirket, net sat\u0131\u015f gelirlerini y\u0131l\u0131n ilk \u00fc\u00e7 ay\u0131nda ge\u00e7en y\u0131l\u0131n ayn\u0131 d\u00f6nemine g\u00f6re y\u00fczde 41 art\u0131rd\u0131. \u015eOK Marketler, ayn\u0131 d\u00f6nemde enflasyondan ar\u0131nd\u0131r\u0131lm\u0131\u015f olarak reel bazda da y\u00fczde 7,5 b\u00fcy\u00fcme kaydederek 76,3 milyar TL sat\u0131\u015f cirosuna ula\u015ft\u0131. Yayg\u0131n ma\u011faza a\u011f\u0131, g\u00fc\u00e7l\u00fc tedarik zinciri, verimlilik odakl\u0131 operasyonel yap\u0131s\u0131 ve m\u00fc\u015fteri odakl\u0131 yakla\u015f\u0131m\u0131yla b\u00fcy\u00fcmesini s\u00fcrd\u00fcren \u015eOK Marketler\u2019in ma\u011faza say\u0131s\u0131 11 bin 119\u2019a ula\u015f\u0131rken, \u015firketin toplam istihdam\u0131 51 bini a\u015ft\u0131.<\/p>\n\n\n\n

Ramazan ay\u0131 kampanyalar\u0131yla hane b\u00fct\u00e7esine destek<\/strong><\/p>\n\n\n\n

\u015eOK Marketler, 2026 y\u0131l\u0131 Ramazan ay\u0131 i\u00e7in hayata ge\u00e7irdi\u011fi kampanyalarla m\u00fc\u015fterilerinin b\u00fct\u00e7esine destek olmaya devam etti. \u015eubat ay\u0131 boyunca uygulanan \u201c100 \u00dcr\u00fcnde Ge\u00e7en Y\u0131l\u0131n Fiyatlar\u0131\u201d kampanyas\u0131yla temel g\u0131da ve temizlik \u00fcr\u00fcnleri m\u00fc\u015fterilere avantajl\u0131 fiyatlarla sunuldu. \u015eirket, kampanyalar ve \u201cWin\u201d sadakat program\u0131na \u00f6zel f\u0131rsatlarla m\u00fc\u015fterilerine uygun fiyatl\u0131 al\u0131\u015fveri\u015f imk\u00e2n\u0131 sa\u011flamay\u0131 s\u00fcrd\u00fcrd\u00fc.<\/p>\n\n\n\n

G\u0131da g\u00fcvenli\u011finde pestisit analizi yat\u0131r\u0131m\u0131<\/strong><\/p>\n\n\n\n

\u015eOK Marketler, 2025 y\u0131l\u0131 sonunda g\u0131da g\u00fcvenli\u011finde \u00f6nemli bir ad\u0131m atarak taze meyve-sebzeye y\u00f6nelik pestisit analizlerini kendi b\u00fcnyesinde ger\u00e7ekle\u015ftirmeye ba\u015flad\u0131. Pestisit analizi uygulamas\u0131 2026 y\u0131l\u0131n\u0131n ilk \u00e7eyre\u011finde de farkl\u0131 \u00fcr\u00fcn gruplar\u0131yla geni\u015fleyerek devam etti. Antalya ve Adana\u2019daki 3 meyve-sebze platformunda kurulan laboratuvarlarda domates ve biberlerin ard\u0131ndan portakal, mandalina ve greyfurt gibi narenciye \u00fcr\u00fcnleri de analiz edilmeye ba\u015fland\u0131.<\/p>\n\n\n\n

Uygulama kapsam\u0131nda taze meyve ve sebzeler raflara ula\u015fmadan \u00f6nce analiz ediliyor ve yaln\u0131zca uygun bulunan \u00fcr\u00fcnler sat\u0131\u015fa sunuluyor. Bu sayede tedarik zincirinde izlenebilirlik art\u0131r\u0131larak m\u00fc\u015fterilere daha g\u00fcvenli \u00fcr\u00fcnler ula\u015ft\u0131r\u0131l\u0131yor.<\/p>\n\n\n\n

Entegre faaliyet raporuyla \u015feffafl\u0131kta yeni ad\u0131m<\/strong><\/p>\n\n\n\n

\u015eOK Marketler, finansal performans\u0131n\u0131 ve \u00e7evresel, sosyal ve y\u00f6neti\u015fim alan\u0131ndaki etkilerini b\u00fct\u00fcnc\u00fcl bir yakla\u015f\u0131mla ele ald\u0131\u011f\u0131 TSRS Uyumlu Entegre Faaliyet Raporu\u2019nu 2026 y\u0131l\u0131n\u0131n mart ay\u0131nda ilk kez yay\u0131nlad\u0131. T\u00fcrkiye S\u00fcrd\u00fcr\u00fclebilirlik Raporlama Standartlar\u0131\u2019na uyumlu olarak haz\u0131rlanan rapor, \u015firketin uzun vadeli de\u011fer \u00fcretme yakla\u015f\u0131m\u0131n\u0131 ortaya koyuyor.<\/p>\n\n\n\n

U\u011fur Demirel: \u201cVerimlilik odakl\u0131 yakla\u015f\u0131m\u0131m\u0131z ve g\u00fc\u00e7l\u00fc operasyonel yap\u0131m\u0131z sayesinde b\u00fcy\u00fcmemizi 2026 y\u0131l\u0131n\u0131n ilk \u00e7eyre\u011finde de s\u00fcrd\u00fcrd\u00fck\u201d<\/strong><\/p>\n\n\n\n

\u015eOK Marketler CEO\u2019su U\u011fur Demirel<\/strong>, 2026 y\u0131l\u0131 ilk \u00e7eyrek performans\u0131na ili\u015fkin de\u011ferlendirmesinde \u015funlar\u0131 s\u00f6yledi: \u201c2026 y\u0131l\u0131n\u0131n ilk \u00fc\u00e7 ay\u0131nda, verimlilik odakl\u0131 yakla\u015f\u0131m\u0131m\u0131z ve g\u00fc\u00e7l\u00fc operasyonel yap\u0131m\u0131z sayesinde dengeli b\u00fcy\u00fcme performans\u0131m\u0131z\u0131 s\u00fcrd\u00fcrd\u00fck. Ramazan ay\u0131nda hayata ge\u00e7irdi\u011fimiz kampanyalarla m\u00fc\u015fterilerimizin b\u00fct\u00e7elerine katk\u0131 sa\u011flad\u0131k. G\u0131da g\u00fcvenli\u011fi alan\u0131nda pestisit analiz kapsam\u0131m\u0131z\u0131 geni\u015fleterek taze meyve-sebze kategorisinde kalite ve g\u00fcven standartlar\u0131m\u0131z\u0131 daha da yukar\u0131 ta\u015f\u0131d\u0131k. 2026 y\u0131l\u0131nda ilk kez yay\u0131mlad\u0131\u011f\u0131m\u0131z Entegre Faaliyet Raporu\u2019muz s\u00fcrd\u00fcr\u00fclebilirlik yakla\u015f\u0131m\u0131m\u0131z ile finansal dayan\u0131kl\u0131l\u0131\u011f\u0131m\u0131z\u0131n birbirini tamamlayan iki temel g\u00fc\u00e7 oldu\u011funu a\u00e7\u0131k bi\u00e7imde g\u00f6steriyor. \u00d6n\u00fcm\u00fczdeki d\u00f6nemde de uygun fiyat politikam\u0131zdan \u00f6d\u00fcn vermeden operasyonel m\u00fckemmeliyet, dijitalle\u015fme ve s\u00fcrd\u00fcr\u00fclebilirlik ekseninde b\u00fcy\u00fcmeye devam edece\u011fiz.\u201d<\/p>\n\n\n\n

\"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

\u015eOK Marketler, 2026 y\u0131l\u0131n\u0131n ilk \u00e7eyre\u011finde sat\u0131\u015flar\u0131n\u0131 ge\u00e7en y\u0131la g\u00f6re y\u00fczde 41 art\u0131rd\u0131. Reel olarak da y\u00fczde 7,5 b\u00fcy\u00fcyerek 76,3 milyar TL sat\u0131\u015f cirosu elde…<\/p>\n","protected":false},"author":6,"featured_media":9953,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-9952","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-haber"],"_links":{"self":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/9952","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/comments?post=9952"}],"version-history":[{"count":1,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/9952\/revisions"}],"predecessor-version":[{"id":9955,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/9952\/revisions\/9955"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/media\/9953"}],"wp:attachment":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/media?parent=9952"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/categories?post=9952"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/tags?post=9952"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}