{"id":9956,"date":"2026-05-14T07:56:21","date_gmt":"2026-05-14T07:56:21","guid":{"rendered":"https:\/\/www.mallandmotto.com\/?p=9956"},"modified":"2026-05-14T07:56:22","modified_gmt":"2026-05-14T07:56:22","slug":"koton-2026nin-ilk-ceyreginde-operasyonel-karliligini-guclendirdi","status":"publish","type":"post","link":"https:\/\/www.mallandmotto.com\/index.php\/2026\/05\/14\/koton-2026nin-ilk-ceyreginde-operasyonel-karliligini-guclendirdi\/","title":{"rendered":"Koton, 2026\u2019n\u0131n \u0130lk \u00c7eyre\u011finde Operasyonel Karl\u0131l\u0131\u011f\u0131n\u0131 G\u00fc\u00e7lendirdi"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\"><strong>Koton 2026 y\u0131l\u0131n\u0131n ilk \u00e7eyre\u011finde karl\u0131l\u0131\u011f\u0131 \u00f6nceliklendirerek, operasyonel kar marjlar\u0131n\u0131 iyile\u015ftirdi ve 859 milyon TL serbest nakit ak\u0131\u015f\u0131 ger\u00e7ekle\u015ftirdi.<\/strong><\/h3>\n\n\n\n<p><strong>Koton, 2026 y\u0131l\u0131n\u0131n ilk \u00e7eyre\u011finde etkin maliyet kontrol\u00fc, disiplinli gider y\u00f6netimi ve operasyonel iyile\u015ftirmelerin katk\u0131s\u0131yla operasyonel karl\u0131l\u0131\u011f\u0131n\u0131 artt\u0131rd\u0131.&nbsp;<\/strong><\/p>\n\n\n\n<p>Senenin ilk \u00e7eyre\u011finde k\u00fcresel jeopolitik gerilimler, enflasyonist bask\u0131lar ve zay\u0131f t\u00fcketici talebine ra\u011fmen karl\u0131l\u0131k oda\u011f\u0131n\u0131 koruyan \u015eirket\u2019in konsolide sat\u0131\u015flar\u0131, ge\u00e7en y\u0131l\u0131n ayn\u0131 d\u00f6nemine benzer olarak 8,3 milyar TL seviyesinde ger\u00e7ekle\u015firken, br\u00fct kar %18 art\u0131\u015fla 4,2 milyar TL, FAV\u00d6K ise %31 art\u0131\u015fla 1,6 milyar TL seviyesinde ger\u00e7ekle\u015fti. &nbsp;<\/p>\n\n\n\n<p>Sat\u0131n alma maliyetlerini enflasyonun alt\u0131nda korumay\u0131 ba\u015faran ve stok y\u00f6netiminde etkinli\u011fini art\u0131ran \u015eirket, br\u00fct k\u00e2r marj\u0131n\u0131&nbsp;ge\u00e7en y\u0131l\u0131n ayn\u0131 d\u00f6nemine k\u0131yasla&nbsp;8 puan art\u0131rarak %50,9 seviyesine ta\u015f\u0131d\u0131. Enflasyonist ortama ve kira giderlerinde enflasyonun \u00fczerinde art\u0131\u015fa kar\u015f\u0131n, operasyonel giderler y\u0131ll\u0131k bazda %13 azald\u0131. Y\u0131l\u0131n ilk \u00e7eyre\u011finde g\u00f6rece stabil seyreden Avro\/TL kuru nedeniyle kur fark\u0131 gelirleri \u00f6nemli \u00f6l\u00e7\u00fcde azal\u0131rken, disiplinli gider y\u00f6netimi sayesinde FAV\u00d6K marj\u0131 y\u0131ll\u0131k bazda 4,7 puan art\u0131\u015fla %19,3 oldu.<\/p>\n\n\n\n<p>Operasyonel \u00e7evikli\u011fin katk\u0131s\u0131yla daha d\u00fc\u015f\u00fck stok seviyesiyle \u00e7al\u0131\u015fma oda\u011f\u0131 devam etti ve 2026 y\u0131l\u0131n\u0131n ilk \u00e7eyre\u011finde stoklar y\u0131ll\u0131k bazda %15 azald\u0131. Bu sayede i\u015fletme sermayesi yap\u0131s\u0131 g\u00fc\u00e7lendirildi ve&nbsp;859 milyon TL tutar\u0131nda g\u00fc\u00e7l\u00fc bir serbest&nbsp;nakit ak\u0131\u015f\u0131 elde edildi.<\/p>\n\n\n\n<p><strong>Koton, yurt i\u00e7inde daralan giyim sekt\u00f6r\u00fcn\u00fcn \u00fczerinde performans sergilerken, yurt d\u0131\u015f\u0131nda reel b\u00fcy\u00fcme trendini s\u00fcrd\u00fcrd\u00fc.&nbsp;<\/strong><\/p>\n\n\n\n<p>2025 y\u0131l\u0131n\u0131n ilk \u00e7eyre\u011finde yo\u011fun promosyonlarla desteklenen yurt i\u00e7i sat\u0131\u015flar g\u00fc\u00e7l\u00fc bir b\u00fcy\u00fcme kaydederken, 2026 y\u0131l\u0131n\u0131n ayn\u0131 d\u00f6neminde y\u00fcksek baz etkisi ve k\u00e2rl\u0131l\u0131k odakl\u0131 strateji do\u011frultusunda s\u0131n\u0131rl\u0131 daralma g\u00f6sterdi. Buna kar\u015f\u0131n, ma\u011faza optimizasyon \u00e7al\u0131\u015fmalar\u0131 sayesinde yurt i\u00e7i metrekare verimlili\u011fi y\u0131l\u0131n ilk \u00e7eyre\u011finde ABD dolar\u0131 baz\u0131nda yakla\u015f\u0131k %11 artt\u0131.<\/p>\n\n\n\n<p>Y\u00fcksek enflasyona kar\u015f\u0131n bask\u0131lanan kurlar\u0131n ve jeopolitik gerilimin olumsuz etkilerine ra\u011fmen, operasyonel iyile\u015ftirmelerin katk\u0131s\u0131yla yurt d\u0131\u015f\u0131 sat\u0131\u015flar bu d\u00f6nemi TL baz\u0131nda %3 reel b\u00fcy\u00fcme ile tamamlarken, ABD dolar\u0131 baz\u0131nda b\u00fcy\u00fcme %17 olarak ger\u00e7ekle\u015fti.<\/p>\n\n\n\n<p><strong>K\u00f6rfez B\u00f6lgesi\u2019nde jeopolitik gerilimlere ra\u011fmen, g\u00fc\u00e7l\u00fc performans devam etti.<\/strong><\/p>\n\n\n\n<p>Apparel Group ortakl\u0131k yap\u0131s\u0131yla y\u00f6netilen K\u00f6rfez B\u00f6lgesi\u2019nde 2026 y\u0131l\u0131n\u0131n ilk \u00e7eyre\u011finde 2 yeni ma\u011faza a\u00e7\u0131l\u0131rken, b\u00f6lgedeki d\u00f6n\u00fc\u015f\u00fcm\u00fcn ve yeni a\u00e7\u0131lan ma\u011fazalar\u0131n katk\u0131s\u0131yla sat\u0131\u015flar&nbsp;ABD Dolar\u0131&nbsp;baz\u0131nda %106 b\u00fcy\u00fcd\u00fc. Nisan ay\u0131nda da sat\u0131\u015flar ABD Dolar\u0131 baz\u0131nda %73 b\u00fcy\u00fcmeye devam etti.&nbsp;<\/p>\n\n\n\n<p><strong>Koton y\u0131l\u0131n ilk \u00e7eyre\u011fini 464 ma\u011faza ile tamamlad\u0131.&nbsp;<\/strong><\/p>\n\n\n\n<p>2026 y\u0131l\u0131n\u0131n ilk \u00e7eyre\u011finde yurt d\u0131\u015f\u0131nda net 5 ma\u011faza art\u0131\u015f\u0131, yurt i\u00e7inde ise net 5 ma\u011faza azal\u0131\u015f\u0131 ile toplam ma\u011faza say\u0131s\u0131 464 oldu. Y\u0131l\u0131n ikinci yar\u0131s\u0131nda yurt d\u0131\u015f\u0131nda ma\u011faza a\u00e7\u0131l\u0131\u015flar\u0131n\u0131n h\u0131zlanmas\u0131 planlan\u0131yor. &nbsp;<\/p>\n\n\n\n<p><strong>Omnichannel stratejisi kapsam\u0131nda m\u00fc\u015fteri sadakati ve stok entegrasyonu alan\u0131nda \u00e7al\u0131\u015fmalar h\u0131zla devam ediyor.<\/strong><\/p>\n\n\n\n<p>Nisan 2026 itibar\u0131yla yurt i\u00e7inde \u00fcye say\u0131s\u0131 9,6 milyonu a\u015fan Koton Club\u2019\u0131n, yurt d\u0131\u015f\u0131nda CIS B\u00f6lgesi ve S\u0131rbistan\u2019\u0131n ard\u0131ndan, y\u0131l\u0131n ikinci yar\u0131s\u0131nda G\u00fcrcistan ve Fas\u2019ta devreye al\u0131nmas\u0131 planlan\u0131yor.<\/p>\n\n\n\n<p>Ma\u011faza stoklar\u0131n\u0131n e-ticaret sto\u011funa entegrasyonu h\u0131zla devam ederken, Temmuz ay\u0131nda e-ticaret deposunun kapat\u0131lmas\u0131yla stok verimlili\u011finde art\u0131\u015f hedefleniyor.<\/p>\n\n\n\n<p><strong>CEO Dr. A. B\u00fclent Sabuncu\u2019nun De\u011ferlendirmeleri<\/strong><\/p>\n\n\n\n<p>Koton CEO\u2019su Dr. A. B\u00fclent Sabuncu, \u015firketin 2026 y\u0131l\u0131 ilk \u00e7eyrek performans\u0131 ile ilgili \u015fu de\u011ferlendirmelerde bulundu:<\/p>\n\n\n\n<p><em>\u201c2026 y\u0131l\u0131n\u0131n ilk \u00e7eyre\u011fi, k\u00fcresel jeopolitik gerilimlerin yaratt\u0131\u011f\u0131 belirsizlik, yurt i\u00e7inde enflasyonist bask\u0131 ve devam eden g\u00fc\u00e7l\u00fc TL politikas\u0131n\u0131n etkisiyle zorlu ge\u00e7ti. Bu d\u00f6nemde promosyonlar\u0131 s\u0131n\u0131rland\u0131rarak b\u00fcy\u00fcmeden feragat etsek de, k\u00e2rl\u0131l\u0131k oda\u011f\u0131m\u0131z\u0131 koruyarak ilk \u00e7eyre\u011fin mevsimsellik etkisine ra\u011fmen g\u00fc\u00e7l\u00fc bir performans sergiledik. Yurt i\u00e7inde daralan giyim sekt\u00f6r\u00fcn\u00fcn \u00fczerinde performans g\u00f6sterirken, yurt d\u0131\u015f\u0131nda reel b\u00fcy\u00fcmeye devam ettik. Konsolide sat\u0131\u015flar\u0131m\u0131z y\u00fcksek baz etkisiyle \u00f6nceki y\u0131l\u0131n ayn\u0131 d\u00f6nemine benzer seviyede ger\u00e7ekle\u015firken, operasyonel k\u00e2rl\u0131l\u0131\u011f\u0131m\u0131z\u0131 art\u0131rd\u0131k.&nbsp;<\/em><\/p>\n\n\n\n<p><em>Enflasyonun alt\u0131nda korunan maliyetler ve etkin stok y\u00f6netimi sayesinde br\u00fct k\u00e2r marj\u0131m\u0131z 8 puan artarak %50,9\u2019a y\u00fckseldi. Kira giderlerindeki enflasyon \u00fczeri art\u0131\u015fa ra\u011fmen faaliyet giderlerinde verimlilik sa\u011flad\u0131k ve FAV\u00d6K marj\u0131m\u0131z 4,7 puan art\u0131\u015fla %19,3\u2019e ula\u015ft\u0131. Y\u00fcksek finansman giderleri ve azalan kur fark\u0131 gelirleri net k\u00e2rl\u0131l\u0131\u011f\u0131 s\u0131n\u0131rlarken, Nisan ay\u0131 itibar\u0131yla paritedeki yukar\u0131 y\u00f6nl\u00fc hareketin \u00f6n\u00fcm\u00fczdeki d\u00f6nemde finansal performansa olumlu katk\u0131 sa\u011flamas\u0131n\u0131 bekliyoruz.&nbsp;<\/em><\/p>\n\n\n\n<p><em>\u0130\u015fimizin mevsimselli\u011fi gere\u011fi daha g\u00fc\u00e7l\u00fc ge\u00e7en y\u0131l\u0131n ikinci \u00e7eyre\u011finde, Anneler G\u00fcn\u00fc ve Kurban Bayram\u0131 d\u00f6neminin katk\u0131s\u0131 ile K\u00f6rfez B\u00f6lgesi\u2019nden bekledi\u011fimiz olumlu geli\u015fmelerin \u00f6n\u00fcm\u00fczdeki d\u00f6nem performans\u0131m\u0131z\u0131 destekleyece\u011fini \u00f6ng\u00f6r\u00fcyoruz.\u201d&nbsp;<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Koton 2026 y\u0131l\u0131n\u0131n ilk \u00e7eyre\u011finde karl\u0131l\u0131\u011f\u0131 \u00f6nceliklendirerek, operasyonel kar marjlar\u0131n\u0131 iyile\u015ftirdi ve 859 milyon TL serbest nakit ak\u0131\u015f\u0131 ger\u00e7ekle\u015ftirdi. Koton, 2026 y\u0131l\u0131n\u0131n ilk \u00e7eyre\u011finde etkin&hellip;<\/p>\n","protected":false},"author":6,"featured_media":9957,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-9956","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-perakende"],"_links":{"self":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/9956","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/comments?post=9956"}],"version-history":[{"count":1,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/9956\/revisions"}],"predecessor-version":[{"id":9958,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/9956\/revisions\/9958"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/media\/9957"}],"wp:attachment":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/media?parent=9956"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/categories?post=9956"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/tags?post=9956"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}