\u0130\u00e7g\u00f6r\u00fcden aksiyona h\u0131zl\u0131 bir \u015fekilde ge\u00e7ebilme yetkinli\u011fi, markalar i\u00e7in her zamankinden daha kritik hale geldi. Ask Arthur, pazar performans\u0131ndaki de\u011fi\u015fimlerin arkas\u0131nda yatan temel etkenleri ortaya \u00e7\u0131kararak ve karar almaya haz\u0131r i\u00e7g\u00f6r\u00fcleri do\u011frudan \u201cNielsenIQ Discover\u201d i\u00e7inde \u00fcreterek, ge\u00e7mi\u015fte g\u00fcnler hatta haftalar s\u00fcren analitik s\u00fcre\u00e7leri dakikalar seviyesine indiriyor. Analiz, a\u00e7\u0131klama ve hik\u00e2ye anlat\u0131m\u0131n\u0131 tek bir deneyimde bir araya getiren bu yap\u0131 sayesinde kullan\u0131c\u0131lar, analiz a\u015famas\u0131ndan aksiyon belirlemeye h\u0131zl\u0131 ve kolay bir \u015fekilde ge\u00e7ebiliyor.<\/p>\n\n\n\n
NIQ CPO <\/strong>(Chief Product Officer – \u00dcr\u00fcn Direkt\u00f6r\u00fc)<\/em> Troy Treangen, <\/strong>konuyla ilgili yapt\u0131\u011f\u0131 a\u00e7\u0131klamada \u201cYeni analitik \u00f6zellikler, m\u00fc\u015fterilerimizin g\u00fcnl\u00fck analiz ve karar s\u00fcre\u00e7lerine yapay zek\u00e2y\u0131 do\u011frudan entegre etme yolunda \u00f6nemli bir ad\u0131m\u0131 temsil ediyor. Ask Arthur, analitik s\u00fcre\u00e7lerde \u00fcretken yapay zek\u00e2n\u0131n g\u00fcc\u00fcn\u00fc ortaya \u00e7\u0131kar\u0131yor. NIQ\u2019nun g\u00fcvenilir veri altyap\u0131s\u0131 ve binlerce analizden elde edilen i\u00e7g\u00f6r\u00fclerle desteklenen bu \u00f6zellik sayesinde, marka ve perakendecilerin i\u00e7g\u00f6r\u00fcden aksiyona g\u00fcvenle ge\u00e7i\u015fini her zamankinden daha h\u0131zl\u0131 hale getiriyoruz.\u201d \u015feklinde konu\u015ftu.<\/p>\n\n\n\n \u201cYapay zek\u00e2, markalar\u0131n g\u00fcnl\u00fck i\u015f ak\u0131\u015flar\u0131na entegre oluyor.\u201d<\/strong><\/p>\n\n\n\n NielsenIQ T\u00fcrkiye Genel M\u00fcd\u00fcr\u00fc ve Do\u011fu Avrupa, Orta Do\u011fu, Afrika & Hindistan E-Ticaret B\u00f6lge Ba\u015fkan Yard\u0131mc\u0131s\u0131 Didem \u015eekerel Erdo\u011fan,<\/strong> \u201cNielsenIQ\u2019nun d\u00fcnya geneline yay\u0131lm\u0131\u015f g\u00fcvenilir veritabanlar\u0131n\u0131 ve y\u0131llara dayanan sekt\u00f6r uzmanl\u0131\u011f\u0131n\u0131 birle\u015ftiren Ask Arthur, yapay zek\u00e2 destekli analiti\u011fi m\u00fc\u015fterilerin g\u00fcnl\u00fck i\u015f ak\u0131\u015flar\u0131na do\u011frudan entegre ediyor. Ask Arthur b\u00f6ylece markalar\u0131n ve perakendecilerin t\u00fcketici davran\u0131\u015f\u0131na ili\u015fkin Tam G\u00f6r\u00fcn\u00fcm (Full View\u2122) kazanmas\u0131na ve i\u00e7g\u00f6r\u00fcleri g\u00fcvenle kararlara d\u00f6n\u00fc\u015ft\u00fcrmesine yard\u0131mc\u0131 oluyor.\u201d dedi.<\/p>\n\n\n\n Ask Arthur,<\/strong> <\/strong>kullan\u0131c\u0131lar\u0131n i\u00e7g\u00f6r\u00fcleri daha h\u0131zl\u0131 ke\u015ffetmesine<\/strong> <\/strong>destek olacak<\/strong>.<\/p>\n\n\n\n Didem \u015eekerel Erdo\u011fan<\/strong> \u201cNielsenIQ, m\u00fc\u015fteri adaptasyonunu art\u0131rmaya, ger\u00e7ek kullan\u0131c\u0131 deneyimi geri bildirimlerini toplamaya ve \u00fcr\u00fcn \u00f6zelliklerini kademeli olarak geli\u015ftirmeye devam edecek. Bu geri bildirimler, NielsenIQ\u2019nun Discover\u2019daki yapay zek\u00e2 destekli yetkinliklerini geni\u015fletirken Ask Arthur\u2019un bir sonraki geli\u015fim a\u015famas\u0131na y\u00f6n verecek. \u00d6n\u00fcm\u00fczdeki aylarda devreye girecek yeni \u00f6zellikler aras\u0131nda sohbet tabanl\u0131 bir deneyim de yer al\u0131yor. Zaman i\u00e7inde Ask Arthur, daha ak\u0131ll\u0131 bir yapay zek\u00e2 ajan\u0131na d\u00f6n\u00fc\u015ferek kullan\u0131c\u0131lar\u0131n i\u00e7g\u00f6r\u00fcleri daha h\u0131zl\u0131 ke\u015ffetmesine ve karma\u015f\u0131k veri setlerinde daha y\u00fcksek netlikle ilerlemesine proaktif olarak destek olacak. Bu ad\u0131m, NielsenIQ\u2019nun m\u00fc\u015fterilerinin veriden karara daha h\u0131zl\u0131 ula\u015fmas\u0131n\u0131 sa\u011flayacak yapay zek\u00e2 destekli yeteneklerini geli\u015ftirme yolculu\u011funda, \u00f6nemli bir kilometre ta\u015f\u0131 niteli\u011fi ta\u015f\u0131yor.\u201d diye ifade etti.<\/p>\n","protected":false},"excerpt":{"rendered":" T\u00fcketici zek\u00e2s\u0131 alan\u0131nda global lider NielsenIQ, \u00fcretken yapay zek\u00e2 ajan\u0131 Ask Arthur\u2019a yeni analitik \u00f6zellikler ekledi. Bu \u00f6zellikler, veriyi analiz etmekle kalmay\u0131p kullan\u0131c\u0131lar\u0131 u\u00e7tan uca…<\/p>\n","protected":false},"author":6,"featured_media":9973,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-9972","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-haber"],"_links":{"self":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/9972","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/comments?post=9972"}],"version-history":[{"count":1,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/9972\/revisions"}],"predecessor-version":[{"id":9974,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/posts\/9972\/revisions\/9974"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/media\/9973"}],"wp:attachment":[{"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/media?parent=9972"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/categories?post=9972"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mallandmotto.com\/index.php\/wp-json\/wp\/v2\/tags?post=9972"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}